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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Marketing 7 min read

The Best Account-Based Marketing Software To Generate Leads

The goal of many marketing departments is to generate as many leads as possible. However, quantity isn’t always superior to quality when it comes to warm leads. The average lead conversion rate is just 3.9%, which means your sales team

Marketing 8 min read

The Best Analytics Tools For Your Social Marketing Strategy

In this blog:The best social media analytics tools—including HubSpot, Sprout Social, Hootsuite and Meltwater—help businesses target their audience, track campaign performance and improve marketing ROI. Sprout Social and Hootsuite excel at cross-channel tracking, showing which content performs best across every

Marketing 19 min read

Best Customer Segmentation Tools For 2022

Updated May 12, 2022 Companies looking for revenue growth often decide to focus on improving their marketing efforts. Because with the right marketing campaigns, a business will find it much easier to hit its lead generation goals, which is the

Sales 15 min read

A Guide To Targeted Sales Prospecting

Updated February 11, 2022 To grow and scale your business, you need to continuously feed your sales pipeline with new qualified leads. Targeted sales prospecting is one of the most effective ways to do this. With a solid targeted sales

Marketing 10 min read

B2B And B2C Sales: How To Optimize Each Process

Updated October 9, 2026 In this blog:B2B and B2C sales differ in decision-making, price, speed and required expertise, so each process works best when its strategy is built around the specific customer you're selling to. B2B deals often take several

Leadership 11 min read

13 Must-Have Sales Tracking Templates For Startups

Updated October 14, 2026 In this blog:Sales tracking templates help startups manage their B2B sales process in less time by turning forecasting, outreach, daily activity and team management into repeatable workflows. A three-year sales forecast template keeps your numbers ready

Leadership 8 min read

LinkedIn Lead Generation: 5 Strategies To Reach Your Sales Goals

In this blog:LinkedIn is a powerful lead generation channel for reaching decision-makers, especially when you pair precise ad targeting with quality content and relationship building over hard sales. LinkedIn ads average a 6.1% conversion rate—more than twice that of comparable

Marketing 10 min read

A Complete Guide To TikTok’s Sales Lead Generation Tool

Updated March 30, 2022 TikTok has quickly grown into one of the largest social media networks in the United States. More than 90 million Americans are on the platform every month. According to Startup Bonsai, recent industry estimations predict that

Leadership 8 min read

5 Revenue Growth Strategies For Startups

In this blog:Startups can drive revenue growth from day one with partner programs, freemium pricing, talk triggers, invitation-only launches and a focus on simplicity and convenience. The average startup grows revenue 178% in its first year, 100% in its second