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With Google Analytics owning over 38% of the website analytics market, it can be easy to assume the visitor tracking software offered within the analytics platform is superior to that of its competitors. However, because Google Analytics is a much […]
With 98% of website visitors leaving unidentified, learning how to convert anonymous website visitors into actionable sales leads is absolutely essential to driving sales and valuing marketing teams. At the end of the day, without identifying and pursuing anonymous website […]
The most common reasons that customers churn are either: They don’t understand your product. They haven’t received any value from it. The focus of a company’s onboarding process should constantly address these two common issues when creating or editing the […]
With 50% of consumer purchases occurring online, digital marketing has captured the hearts and attention of marketing teams, and for good reason. In a matter of minutes, an ad campaign can be up on Facebook, Google, LinkedIn, etc targeting potential […]
