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Your sales consultants can only be as effective as the leads they have to work with. Maybe you’ve tasked them with generating leads on their own. But between that, making pitches to new clients, and managing existing relationships, your sales […]
Digital content marketing has grown into a significant business. The amount spent on this sector has steadily climbed in recent years and promises to continue rising. The latest projections show that content marketing spending will eclipse $300 billion very soon. […]
Lead generation is one of the most challenging aspects of the sales process. It’s cited as the most challenging part of the job by more than 40% of salespeople. That’s why it’s important to leverage what you have and integrate […]
The business landscape is going through a profound shift. Across all sectors, the amount of online commerce is increasing rapidly. The change has brought both new challenges and new opportunities. But to make the most of e-commerce, your company needs […]
The B2B sales process isn’t easy. It’s highly competitive and rife with pitfalls that can kill your sales process dead in its tracks. But skilled salespeople know how to avoid many of the most common traps – and how to […]
Marketing your products and services to business clients can be a challenge. The needs of companies are constantly evolving. And you need to be able to customize the approach and sales tools that you use for every client you pursue. […]
Lead generation, or the process of identifying and cultivating potential customers, is always a top priority for sales teams and marketers. Paid lead generation techniques — like pay-per-click advertising and paid media — can yield results, but it’s often the […]
Every business hires sales specialists for their ability to close deals and increase profitability. It doesn’t matter if they’re sales reps or sales managers; your sales professionals are hired to sell. In 2018 Forbes reported that sales representatives spent 64.8% […]
Leading a B2B sales team without a well-defined sales plan is like going on a road trip without a map. You may reach your destination, but not without wrong turns, distractions, and missed opportunities along the way. Sales planning gives […]
As a marketer or business owner, lead generation needs to be your #1 priority regardless of your industry or business size. Indeed, leads are the lifeblood of every business — they’re a prerequisite for sales and the key to sustaining […]
