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For businesses today, Customer Relationship Management (CRM) systems have become nothing short of essential. They serve as the backbone of modern sales, marketing, and customer service teams, helping businesses manage contacts, identify sales opportunities, nurture customer relationships, and execute targeted […]
When it comes to web analytics, Google Analytics 4 (GA4) has been a game-changer in many ways, offering a more user-friendly interface, event-based tracking, and machine learning capabilities to predict future user actions. But let’s face it, no tool is […]
Finding new, quality leads can feel like a monumental task without the right tools. Which is why our mission at LeadLander is to build the tools that businesses supercharge their lead generation and conversion efforts—like LeadLander AI message. We’re constantly […]
Despite the naysayers, the age-old sales tactic of cold emailing is still an essential tool in the B2B marketing and sales playbook. It can actually be quite effective—if you catch people at the right time and say the right thing. […]
By now, we’re all well aware how drastically the remote working era ushered in by the COVID-19 pandemic has profoundly changed the way businesses operate. But more and more companies are making the deliberate choice to return to the office—at […]
For sales and marketing leaders, the sea of data available on user behavior, preferences, and more is invaluable—offering insights, driving strategies, and indicating trends in the market. But as the saying goes, with great power comes great responsibility. Major data […]
In today’s hyper-connected world, understanding your customers and prospects goes beyond traditional sales strategies. Successful sales leaders are tuning in more frequently to the digital chatter that takes place every day on social media platforms. This chatter, often rich with […]
With data coming from nearly every area of your business, sometimes it’s hard to know what to do with it all. But one area where data’s influence shines brightest—and can have the biggest impact—is in sales. Your sales data isn’t […]
Outbound sales strategies can be a rewarding approach to driving sales, presenting opportunities to connect with potential customers, tell compelling stories about your products or services, and ultimately, drive business growth. Still, it’s a challenging path filled with common mistakes […]
The European Union’s (EU) July 10th approval of a new plan that permits companies to continue storing European citizens’ data on U.S. soil ushers in a new era in trans-Atlantic data flow management. After European courts ruled against two earlier […]
