two businesspeople high-fiving each other about B2B lead generation

11 B2B Lead Generation Strategies for B2B Companies

By: Katrina Oko-Odoi

If developing a B2B lead generation strategy was simple, every business would be successful. But any expert will tell you that lead generation is no easy feat.  Thankfully, there’s no shortage of B2B lead generation strategies. In this article, we’ll […]

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business people in conference room discussing how to generate leads

Introducing Apollo.io + LeadLander: Generate New Leads

By: Brett Habermann

Our website tracking and audience identification tool just became even more powerful thanks to our new partnership with the sales intelligence platform, Apollo.io—so you can generate leads more easily. We know you’re always looking for ways to generate leads and […]

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image of the top corner of the Fractal Enterprise office building with the LeadLander logo overlayed

How One Creative Agency Uses LeadLander Data to Grow

By: Todd Masson

In the world of creative agencies and video production, prospect insights can be the difference between landing a new client and losing them. In 2016, creative agency and award-winning video production company Fractal Enterprise was using targeted remarketing, trackable URLs, […]

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Male sales professional talking on headset in front of laptop using sales prospecting tools

45 Best Sales Prospecting Tools to Drive Revenue

By: Garrett Leahy

Finding and connecting with potential customers without sales prospecting tools is a lot like trying to do complex math without a calculator. It’s possible, but it takes way more energy, time, and effort to do everything manually. That’s why having […]

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a group of business people gathered around a laptop reviewing b2b sales metrics

What Is B2B Sales? A Comprehensive Guide to B2B Selling

By: Katrina Oko-Odoi

B2B sales, aka business to business sales, encompasses transactions that happen between two businesses. So, if you’re a B2B sales company, it just means you sell your products or services to other businesses. Pretty simple, right? Selling in B2B may […]

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wooden figurines representing leads and a magnifying glass focusing on one lead for lead scoring

What is Lead Scoring? A Step-by-Step Guide

By: Garrett Leahy

We all want more leads. But too often, we get so caught up in producing a high volume of leads that we lose sight of their quality. The reality is that it doesn’t matter if you bring in thousands of […]

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Professionals around conference table reviewing website tracking data reports

5 Ways to Leverage Website Tracking Data to Boost Sales

By: Todd Masson

Most businesses today run on data. From data collection to data analysis, the more data you have, the more likely your organization is to be successful. But with the death of third-party cookies already underway, first-party data like website tracking […]

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