LeadLander or ZoomInfo: A Comparison

By: Alexandra Suarez

Website visitor tracking is an easy way to discover new leads and learn more about existing ones. It’s a tool that can help your business refill its sales pipeline more consistently and achieve a higher rate of conversions. But there […]

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LeadLander Or Lead Forensics? Comparing Tools

By: Alexandra Suarez

Hitting your lead goals is essential to the success of your company. But the more you spend on lead generation companies, the less you make on each new customer. It’s why most companies choose to generate their leads and why […]

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15 Sales Terms Every New Salesperson Should Know

By: Alexandra Suarez

Almost one out of every eight jobs in the United States is a full-time sales position. That shows just how important sales jobs are to a company’s success. It’s also why many are interested in becoming a salesperson. But before […]

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10 Email Capture Strategies To Boost Your Lead Gen

By: Alexandra Suarez

Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right […]

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A Beginner’s Guide To Psychographic Marketing

By: Alexandra Suarez

Research shows that 80% of consumers prefer to do business with a brand that personalizes their experience. That’s why marketing segmentation is becoming increasingly important – especially if you want to give your audience members the personalized experiences they crave. […]

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The Impact Of Lead Gen On Geographic Segmentation

By: Alexandra Suarez

The average ROI for digital marketing is 5:1. So for every $1 you spend, you’ll get back $5 on average. That makes it an extremely effective way to improve sales and grow your brand. But when it comes to digital […]

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