A group of sales professionals stands around a co-worker sitting at a desk looking at a computer reviewing their B2B sales automation plan

A Guide to Scaling with B2B Sales Automation

By: Katrina Oko-Odoi

Regardless of your sector, scaling a B2B business comes with its fair share of challenges. From nurturing leads to closing deals, the process can be time-consuming and resource-intensive. That’s where B2B sales automation comes in. Automation offers a way to […]

Read More

6 Common B2B Sales Objections and How to Overcome Them

By: Todd Masson

B2B sales objections are a natural part of the game as a sales rep. Whether you’re selling to a manufacturing giant or a fast-growing SaaS startup, you’re bound to hear phrases like “It’s not in our budget” or “We’re happy […]

Read More
A man and woman sales leader stand facing each other discussing B2B sales during a recession

Selling in an Economic Downturn: 6 Creative Sales Strategies

By: Katrina Oko-Odoi

Economic downturns are a test of resilience for any business, but they’re especially challenging for B2B sales teams. When budgets are slashed, decision-makers grow cautious, and competition intensifies. In these challenging moments, the usual sales playbook simply won’t cut it.  […]

Read More
Marketing team stands around a conference table clapping in celebration of their ABM program success.

How to Build a High-Performing ABM Program for Your B2B Organization

By: Katrina Oko-Odoi

Account-based marketing (ABM) has proven to be a game-changer for B2B organizations, offering a strategic method for targeting and engaging high-value accounts. For sales and marketing leaders, building a high-performing ABM program offers many benefits, including more efficient resource allocation, […]

Read More