How Web Designers Generate Leads: 9 Uncommon Strategies

By: Alexandra Suarez

Lead generation is an essential component of any business. It’s especially important if you’re a freelance web designer who works on their own – after all, the more leads you generate, the more income you’ll earn. In that sense, learning […]

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How Chrome’s Update Affects Your Marketing Strategy

By: Alexandra Suarez

The current state of internet marketing relies heavily on a practice called cookie tracking. Cookies are little bits of information that are generated and stored whenever a user does something online. Marketing teams use various types of cookies to target […]

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Sales vs. Marketing: How To Make The Two Work Together

By: Alexandra Suarez

Sales and marketing are perhaps a company’s most essential components. The teams generate sales leads, organize b2b marketing efforts, and provide businesses with a steady stream of new prospects to pursue. Maybe that’s why some Chief Marketing Officers have said […]

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How The New Google Chrome Update Could Affect Sales

By: Alexandra Suarez

Most sales teams use online data as a key part of their lead generation process. There’s a good reason for that: it’s effective. The average return on investment for a digital marketing campaign is 122%. So if your company wants […]

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How To Use Consultative Selling For Revenue Growth

By: Alexandra Suarez

Sales are everything to your company. But there’s no one-size-fits-all approach to the process. Some companies will favor the soft sell, others the hard, and solution selling will be the first choice of another group. Ultimately, there is no right […]

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What’s Google Chrome’s New API? FLoC Explained

By: Alexandra Suarez

Digital marketing has become an essential component of virtually every modern company’s marketing strategy. 81% of businesses use social media marketing, 78% have a website, and 69% use email marketing. Companies are also reaching out to their customers digitally through […]

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Visual Lead Generation Through Content Marketing

By: Alexandra Suarez

Content marketing is a broad field. It includes everything from educational articles and blog posts to webinars, ebooks, and even email outreach. The most effective marketing campaigns utilize a blend of all of the most impactful content marketing strategies. But […]

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What The CCPA Means For Your B2B Lead Funnel

By: Alexandra Suarez

Consumers across the globe care more about data privacy these days. According to a recent survey conducted by Cisco, 84% of respondents said they care about the privacy of their own data and the data of other members of society. […]

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How GDPR Impacts Your B2B Marketing and Sales

By: Alexandra Suarez

Digital marketing outreach can be a great way to make progress towards your company’s sales goals. Developing a strong digital presence is especially important when you consider that 78% of internet users conduct product research online. In the early days […]

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