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Despite the naysayers, the age-old sales tactic of cold emailing is still an essential tool in the B2B marketing and sales playbook. It can actually be quite effective—if you catch people at the right time and say the right thing. […]
By now, we’re all well aware how drastically the remote working era ushered in by the COVID-19 pandemic has profoundly changed the way businesses operate. But more and more companies are making the deliberate choice to return to the office—at […]
For sales and marketing leaders, the sea of data available on user behavior, preferences, and more is invaluable—offering insights, driving strategies, and indicating trends in the market. But as the saying goes, with great power comes great responsibility. Major data […]
In today’s hyper-connected world, understanding your customers and prospects goes beyond traditional sales strategies. Successful sales leaders are tuning in more frequently to the digital chatter that takes place every day on social media platforms. This chatter, often rich with […]
With data coming from nearly every area of your business, sometimes it’s hard to know what to do with it all. But one area where data’s influence shines brightest—and can have the biggest impact—is in sales. Your sales data isn’t […]
Outbound sales strategies can be a rewarding approach to driving sales, presenting opportunities to connect with potential customers, tell compelling stories about your products or services, and ultimately, drive business growth. Still, it’s a challenging path filled with common mistakes […]
The European Union’s (EU) July 10th approval of a new plan that permits companies to continue storing European citizens’ data on U.S. soil ushers in a new era in trans-Atlantic data flow management. After European courts ruled against two earlier […]
If you haven’t heard about the Threads app, are you even online? The newest social media platform from Meta has received an explosive response so far, surpassing 100 million users in just 5 days—beating the previous record set by AI […]
We are now living in the era of social selling – and it’s been that way for a few years. Whether you’re familiar with the term or not, you’ve likely seen this practice at work: using social media to build […]
As sales and marketing leaders, the insights you glean from web analytics are the backbone of your decision-making process — helping you tailor and optimize your strategies effectively. Enter Google Analytics 4 (GA4), the latest iteration of Google’s popular analytics […]
