Updating Your Marketing Strategy: Web Beacons And Internet Privacy

By: Alexandra Suarez

Multiple companies still use hidden web beacons to track their users’ behavior online, and it’s high-time companies shift marketing strategies to embrace growing consumer sentiment around internet privacy. In this article, we’ll discuss web beacons, how they intersect with the […]

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What Is Acquisition Marketing? 7 Strategies For Growth

By: Alexandra Suarez

Only 25% of companies last for 15 years or longer. If you want your business to make it into this group, you’ll need a reliable way to attract new customers and continue growing. Most companies have a marketing plan designed […]

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A Guide To Video Tracking And Form Tracking For Lead Gen

By: Alexandra Suarez

Research indicates video marketers get 66% more qualified leads per year. And 50% of marketers say inbound marketing strategies like online forms account for most of their leads. These two digital marketing strategies are effective, but they’re only going to […]

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What Is A Web Tracker? A Guide To Tools And Services

By: Alexandra Suarez

Google uses web trackers on 86% of the top 50,000 websites. They do so because web trackers help companies understand their audience better, which helps it craft more targeted marketing materials. Here, we cover the ins and outs of web […]

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What Is Cross-Web Tracking?

By: Alexandra Suarez

83% of marketers currently use third-party cookies to inform their decision-making. This practice helps them understand the type of content a user cares about by using web tracking technology to see what they look at on other websites. This is […]

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What Is The Uniform Personal Data Protection Act?

By: Alexandra Suarez

Data privacy has never been more important: Nearly 80% of U.S. adults are concerned about how companies use their data. That’s led some to call for more stringent legislation regulating how businesses in the U.S. collect, store, and analyze consumer […]

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