Image showing a chart and laptop with data from Google Analytics 4

Preparing for the Switch to Google Analytics 4 with LeadLander

By: Brett Habermann

Reliable data is critical to inform your business strategies and drive the desired results. Which is why it’s likely your company has been using Universal Analytics for years. But with digital marketing technology constantly evolving, it’s essential to stay up-to-date […]

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Business woman recording sales video for prospecting

How to Master Videos for Sales Prospecting

By: Katrina Oko-Odoi

As a B2B sales leader, you’re always looking for ways to maximize your sales and reach more potential customers. In today’s world, video prospecting is a powerful tool that can help you do just that.  But wait, what is prospecting […]

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Business people brainstorming about ICP marketing

What Is ICP Marketing? Tips for Getting Started

By: Todd Masson

Today, we’re covering ICP marketing. It’s a strategy that can completely transform your marketing processes and optimize your sales prospecting lists. But as with any powerful strategy, you have to know what you’re doing. In short, ICP marketing is a […]

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Business leader working from car on his computer using ChatGPT, GPT-3 chatbot

How to Use ChatGPT to Improve Your Sales Game

By: Garrett Leahy

ChatGPT is a powerful artificial intelligence (AI) language model (aka online tool) developed by OpenAI. It has been trained on a massive amount of data, making it intelligent enough to generate human-like responses to different types of requests or prompts. […]

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Two business people reviewing data from sales engagement platforms

The Ins and Outs of Sales Engagement Platforms

By: Katrina Oko-Odoi

Sales engagement platforms are one of the best sales tools on the market. They enable your sales team to manage the entire sales engagement process from start to finish in one place. As a result, they’re increasingly becoming a must-have […]

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Business woman checking data security for data privacy day

Prepare for New U.S. Data Privacy Laws

By: Brett Habermann

While the United States still doesn’t have any federal privacy laws related to personal data, several new data privacy laws will be enacted at the state level in 2023. With Data Privacy Day right around the corner, now is an […]

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female sales rep on phone call looking at the phone

Best Cold-Call Scripts for Increased Sales

By: Todd Masson

Despite what you may have heard, cold calling still works. More than 71% of buyers agree they want salespeople to reach out to them and over 50% of decision-makers want to be contacted via phone. But, similar to cold email, […]

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