image of a tablet showing charts and graphs symbolizing alternatives to google analytics 4 web analytics tools

GA4 Alternatives for Business Web Analytics: 5 Options

By: Katrina Oko-Odoi

When it comes to web analytics, Google Analytics 4 (GA4) has been a game-changer in many ways, offering a more user-friendly interface, event-based tracking, and machine learning capabilities to predict future user actions. But let’s face it, no tool is […]

Read More
Female business professional walks on the street as she returns to in-person work at the office

Is It Time to Return to the Office? Exploring the Benefits

By: Katrina Oko-Odoi

By now, we’re all well aware how drastically the remote working era ushered in by the COVID-19 pandemic has profoundly changed the way businesses operate. But more and more companies are making the deliberate choice to return to the office—at […]

Read More
three business people sit at conference table looking at charts and discussing GDPR and Google Analytics 4

How Does GA4 Comply with Data Privacy Laws?

By: Brett Habermann

For sales and marketing leaders, the sea of data available on user behavior, preferences, and more is invaluable—offering insights, driving strategies, and indicating trends in the market. But as the saying goes, with great power comes great responsibility. Major data […]

Read More
female professional leaning on desk looking at smartphone representing social listening

What Is Social Listening and How to Add it to Your Sales Strategy

By: Katrina Oko-Odoi

In today’s hyper-connected world, understanding your customers and prospects goes beyond traditional sales strategies. Successful sales leaders are tuning in more frequently to the digital chatter that takes place every day on social media platforms. This chatter, often rich with […]

Read More
Businessman sitting at a desk pinching his nose in frustration symbolizing common mistakes in outbound sales strategies

7 Common Outbound Sales Mistakes and How to Avoid Them

By: Katrina Oko-Odoi

Outbound sales strategies can be a rewarding approach to driving sales, presenting opportunities to connect with potential customers, tell compelling stories about your products or services, and ultimately, drive business growth. Still, it’s a challenging path filled with common mistakes […]

Read More