How Agencies Can Appeal To B2B Decision-Makers

By: Alexandra Suarez

Updated April 13, 2022 Ad agencies provide a valuable service to B2B clients. They help the companies they work with reach new audiences and earn new clients. However, even the most effective ad agency won’t sustain itself without maximizing its […]

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This Is What A Return To The Office Means For B2B Sales Teams

By: Alexandra Suarez

The COVID-19 pandemic was an unprecedented event that touched nearly every aspect of our lives. Its impact on the United States’ economy was especially catastrophic: Nearly $4 trillion in projected economic growth was lost due to the problems presented by […]

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Should You Hire An SDR Team For Outbound Sales?

By: Alexandra Suarez

As an ad agency, you need to consistently reach your sales goals to continue building your company. However, the sales process can often be quite time-consuming. As you continue expanding and offering increasingly complex services, you may find that your […]

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The Best Web Analytics Tools For Business Analysts

By: Alexandra Suarez

Business analysts play an essential role in the modern workforce. It’s their responsibility to help companies reach their full potential by harnessing the power of data and analytics. But even the best business analyst can only be as successful as […]

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Creating A Customer Profile To Attract Inbound Leads

By: Alexandra Suarez

Maximizing your inbound leads is essential to the long-term health of your company. Doing so will ensure your business has a steady stream of new clients to boost its revenue and fuel its growth. However, getting the most out of […]

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PPC Marketing Tips To Improve Your Lead Generation

By: Alexandra Suarez

Companies today have endless ways to market themselves online. However, some strategies are more effective (and therefore more popular) than others. PPC advertising is one of these. Research has found that users click on PPC ads more often than any […]

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Best Cold Email Templates For B2B Sales Consultants

By: Alexandra Suarez

Updated May 6, 2022 B2B cold emails can be a tough game. Our original article provided the best cold email templates to help you send more effective emails.  Here are three additions to our original list to widen your options. […]

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Boosting Inbound Leads Through Social Advertising

By: Alexandra Suarez

Social media outreach has been an essential part of every digital content marketing strategy – the same holds true today. It’s one of the best ways to reach your target audience because people spend an average of 2 hours and […]

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How To Calculate Conversion Rates Using Website Visits

By: Alexandra Suarez

Data plays an essential role in helping companies monitor set KPI’s and achieve long-term goals. It reveals what works well and which practices need improvement. One area where data can make a huge difference is in the business-to-business sales process. […]

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