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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Sales 21 min read

10 Daily Sales Tracking Templates To Get You Organized

Updated August 17, 2022 In our original article, we highlighted some of the best daily sales tracking templates for startups. Now we’re outlining strategies you can use to get as much out of your daily sales tracking templates as possible.

Sales 24 min read

20 Tips For Transitioning Into A Sales Career

Updated May 3, 2022 The benefits of working in sales are numerous. Those in the field develop skills that employers find extremely valuable – and let’s be honest, sales consultants tend to earn a good living. But if you’re interested in

Sales 23 min read

Gatekeepers In Business: How They Impact The B2B Sales Process

Updated March 30, 2022 We previously discussed what you need to avoid while interacting with gatekeepers in business. Those points remain valid. But it’s also helpful to spend some time thinking about what you should be doing while interacting with

Sales 8 min read

5 Lead Routing Examples To Streamline Your Sales Strategy

In this blog:Lead routing assigns each new lead to the salesperson or process best equipped to close it, and choosing the right strategy can significantly boost conversion rates. The five main routing strategies are random, geography, value, use case and

Sales 8 min read

Top Predictive Analytics Models To Drive Lead Generation

In this blog:Predictive analytics models use historical data to forecast customer behavior, helping sales teams focus their time and budget on the leads and strategies most likely to convert. Clustering models auto-segment customers using 30 or more characteristics, taking the

Marketing 9 min read

The Future of Website Visitor Tracking Software

Updated September 15, 2021 Website visitor tracking software helps companies get more out of their web traffic. It’s a tool that businesses of all sizes use to identify new leads, target existing leads more effectively, and optimize their web pages,

Sales 7 min read

11 Tips For Closing a Hot Lead

Having access to a steady flow of hot leads is every salesperson’s dream. But even in ideal situations, you’ll still need to find a way to close those leads if you want to meet and surpass your sales goals. Everyone

Marketing 8 min read

Attract Warm Leads With These Top Three B2B Video Marketing Tips

In this blog:B2B video marketing attracts warm leads by making complex information easy to digest, especially when you gate your best content, promote videos across channels and use strategic CTAs. The average prospect watches 1.5 hours of online video every

Marketing 19 min read

What Is Benefit Segmentation? Revive Your B2B Sales Strategy

Updated April 25, 2022 Depending on what you sell, it can be challenging to truly understand how you should be segmenting your offerings to appeal to as many customers as possible. So what is benefit segmentation really? The best way