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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Sales 11 min read

Get New Business Leads With Sales Call Tracking Sheets

Updated September 9, 2026 In this blog:Sales call tracking sheets help salespeople log cold call data, spot performance trends and pinpoint what to improve, turning more calls into new business leads. For B2B reps, decision-makers reached and appointments set reveal

Sales 21 min read

10 Daily Sales Tracking Templates To Get You Organized

In this blog:Daily sales tracking templates help salespeople monitor performance, spot weaknesses and stay on pace toward their goals—as long as they're updated consistently with accurate data. Options range from goal trackers and sales funnel spreadsheets to pipeline, forecast and

Sales 25 min read

20 Tips For Transitioning Into A Sales Career

In this blog:A sales career offers independence, steady opportunity and more control over your income, and you can make the move by building your network, getting trained and practicing core skills. 44% of salespeople give up after one follow-up attempt,

Sales 23 min read

Gatekeepers In Business: How They Impact The B2B Sales Process

Updated September 15, 2026 We previously discussed what you need to avoid while interacting with gatekeepers in business. Those points remain valid. But it’s also helpful to spend some time thinking about what you should be doing while interacting with

Sales 8 min read

5 Lead Routing Examples To Streamline Your Sales Strategy

In this blog:Lead routing assigns each new lead to the salesperson or process best equipped to close it, and choosing the right strategy can significantly boost conversion rates. The five main routing strategies are random, geography, value, use case and

Sales 8 min read

Top Predictive Analytics Models To Drive Lead Generation

In this blog:Predictive analytics models use historical data to forecast customer behavior, helping sales teams focus their time and budget on the leads and strategies most likely to convert. Clustering models auto-segment customers using 30 or more characteristics, taking the

Sales 9 min read

The Future of Website Visitor Tracking Software

In this blog:Website visitor tracking software helps companies turn web traffic into leads, but tightening privacy laws mean businesses need adaptable, compliant tracking tools. Visitor tracking can show who is visiting, their company associations, which pages they view and how

Sales 8 min read

11 Tips For Closing a Hot Lead

In this blog:Closing a hot lead takes consistent, strategic follow-up, genuine added value and a low-pressure approach that builds trust with prospects who are already close to buying. Respond to a hot lead's questions within 24 hours—being slow or unprepared

Marketing 8 min read

Attract Warm Leads With These Top Three B2B Video Marketing Tips

In this blog:B2B video marketing attracts warm leads by making complex information easy to digest, especially when you gate your best content, promote videos across channels and use strategic CTAs. The average prospect watches 1.5 hours of online video every