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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Marketing 8 min read

Prospecting Email Examples: Lessons From The Pros

B2B sales is a complicated game. If you want to hit your sales goals, you need to consistently replenish your warm leads. Sending out cold emails is a great way to do that. But not all cold emails are equal.

Marketing 7 min read

Navigating The Sales Landscape With GDPR

Companies use consumer data to find new leads, market products to them accordingly, and close deals. But for several years now, there’s growing consumer sentiment against things like data-based visitor tracking and remarketing. Now, legislation like Europe’s General Data Protection

Sales 7 min read

15 Sales Blogs You Should Be Following

Hitting your sales goals isn’t always easy. Sometimes, you need to look for outside inspiration to develop the strategies you need to hit your targets. Sales blogs can be an excellent way to tap into this inspiration. The best ones

Sales 7 min read

10 Sales Prospecting Email Subject Lines That Get Opened

The average ROI for email marketing is $36 for every $1 spent. That’s an excellent rate of return, which underlines why it’s important for companies to make this marketing channel part of their broader marketing strategy. Cold emails are a

Sales 12 min read

14 Ways To Optimize Your Prospecting Lists

Updated February 3, 2022 Consistently hitting your sales goals can be a challenge. But sales consultants can achieve that by taking advantage of the right strategies and tools. For example, prospecting lists can be an excellent method for getting more

Marketing 7 min read

How To Segment Your Audience For Email Marketing

With a $39 return on every $1 invested, email marketing is one of the most effective ways to reach out to your audience. However, it would be a mistake to send the same emails to your entire group of leads.

Marketing 8 min read

How To Generate Leads From Facebook

With nearly 3 billion active users, Facebook is the biggest social media site on the planet. That makes it a significant opportunity for marketers interested in performing targeted sales outreach on social media platforms. But if you’ve never generated sales

Leadership 8 min read

10 Of The Best Sales Books To Up Your Lead Gen Game

Whether you’re in B2B sales or B2C, you need to follow the right strategies if you want to hit your revenue growth goals. Sometimes you can come up with these strategies on your own. But other times, you may need

Sales 10 min read

Get New Business Leads With Sales Call Tracking Sheets

Updated February 23, 2023 Consistently hitting your sales goals isn’t automatic – and it’s not always a guarantee. You need to create and follow the right processes to truly maximize your sales potential. One thing that can help you out