coffee cup on wooden table

Updated May 19, 2022

Salespeople are some of a company’s most important employees. The work they do is directly tied to the amount of revenue their employer makes – and that’s why successful salespeople tend to earn a lot of money. Perhaps you’re interested in transitioning into a sales career because it would allow you to earn a higher income. Or you’re interested in a career change and want a challenge.

Either way, if you want to transition into a sales career, the first company you work for will have an impact on your career trajectory. That’s why we’ve highlighted the top 10 startups, B2B, and B2C sales companies to work for below. 

Why the company you work for matters

Maybe you’re unconcerned about the company you work for, so long as you’re getting into sales. But here’s why the company that you work for matters.

Pay and benefits

Some B2B companies and startups are more generous with their pay and benefits packages than others. If part of why you’re getting into this line of work is to make more money, then you want to pick a company that offers the best chance of earning your desired salary.

One thing to keep in mind is that many sales jobs use a commission-based pay structure. That means the amount you earn will be directly tied to how well you perform as a salesperson.

If you’re confident in your sales abilities, go with a company that offers a higher commission rate but a lower starting salary. The opposite may be true if you’re not confident in your sales skills yet.

New opportunities for growth

The other thing to think about when searching for a first sales job is the opportunity for growth in that business. 

Upward mobility may be limited at a small company, but you may get to play a more significant role in the sales process. You may have to make these types of trade-offs while searching for your new position.

When evaluating decisions like these, it’s essential to keep your long-term career goals in B2B sales in mind. Clearly define your goals and use them as a guide for evaluating job prospects.

Work-life balance

Maintaining a healthy work-life balance is not just important for your mental health and happiness. It will also make you more productive: Research shows that employees with a positive work-life balance are about 21% more productive than those without one. So if you want to maximize your performance and feel better while doing it, look for sales jobs that will allow you to maintain a healthy work-life balance.

When transitioning into a sales career, make sure a business’s opportunities for growth are aligned with your goals.

The best companies and startups for transitioning into a sales career

Before diving into the top companies to sell for, we should note that we’re basing these rankings on evaluations made by Selling Power. They’ve used objective criteria to rank the top companies for salespeople for each of the last 21 years. Here’s what their data says about 2021.


AMAROK took home the number one spot on Selling Power’s list of the top 50 companies to sell for in 2021. It’s a business that sells solar-powered electric fences to keep properties free of trespassers.

The company says that salespeople are the foundation of its success. So it rewards its sales staff with excellent compensation and benefits packages. They also scored highly in sales enablement, onboarding, and training.

2. Datasite

Datasite is another excellent company to work for if you’re interested in getting into B2B sales. It describes itself as the leading SaaS provider for the mergers and acquisitions (M&A) industry.

Datasite scored ok in compensation and benefits, but it has the highest score for sales enablement, onboarding, and training of any company on Selling Power’s list. That makes it an excellent fit for new salespeople seeking extra training.

3. Justworks

Justworks is a startup that sells software and expert support for various business functions, including payroll, benefits, HR, and compliance. If you have a background in one of these industries, then transitioning to a sales job at Justworks could be ideal for getting into sales.

The company earned an exceptional ranking for sales onboarding, enablement, and training and scored just below Datasite compensation and benefits.

4. Prudential Overall Supply

Prudential Overall Supply provides uniforms, cleaning products, and other types of supplies to companies. It’s a business you may want to take a look at if you’re interested in getting some B2B sales experience with a business that takes the time to train its sales staff well.

5. Whirlpool

Whirlpool is a brand that has more than 100 years of experience helping Americans enjoy their home life. If you’re interested in finding new opportunities in sales that involve working with a highly recognizable brand, then this could be the company for you.

Like each of the other companies covered on this list, Selling Power ranked Whirlpool highly in onboarding, enablement, and training in addition to compensation and benefits.

6. Cintas

Cintas is a supplier that helps companies with uniforms, training, fire protection, facility services, and more. It earned one of the highest scores for compensation and benefits on Selling Power’s list.

So if you’re looking for a B2B sales job that gives you the potential to earn a lot of income, you may want to look for a position with Cintas. The business also sells a variety of products, allowing you to gain experience working with multiple companies.

7. Aramark

Aramark is a hospitality company that specializes in food services, facility services, and uniform services. It’s one of the largest hospitality brands in the country, which makes it a good fit for someone looking to gain experience with a nationally-recognized brand.

Aramark earned one of the highest rankings for sales training, enablement, and onboarding as well. 

8. Hilti North America

Hilti North America could be a great fit for any new salesperson who has experience with tools, the DIY industry, construction, or engineering. The company sells tools, training services, fleet management, business optimization services, and more.

Selling Power gave Hilti North American high marks for onboarding and training, so salespeople should have a smooth transition.

9. Waste Management

Waste Management is another great company for professionals who are transitioning into a sales career. It provides residential and businesses waste removal services and are one of the biggest brands in its industry. Working for a nationally-recognized brand like Waste Management is a smart way to build a compelling sales resume.

10. Opengear

Opengear is a company that sells network resilience, remote access, security, and automation services. Its products and services keep critical infrastructure running at some of the largest companies in the world. Its clients include names like Tesla, Amazon, and Cisco, just to name a few.

This company could be a great fit if you’re interested in working on B2B deals with some of the largest businesses in the world. The experience that you gain from working at Opengear could set you up for a very successful long-term career in sales.

Best sales jobs in 2022

Technology, daily life, and employment opportunities have transitioned significantly from 2020 to 2022. While many of the companies listed above are still relevant and successful, here are six of the best entry level sales jobs in 2022 (in no particular order), according to Compgauge.

  • Customer Development Representative for Google Cloud

Google Cloud Customer Development Reps do outbound calling, emailing, and LinkedIn outreach tasks. They receive a fantastic base salary at $70,000 and a potential of $121,000 total earnings with commission and bonuses.

  • Demand Generation Representative for Amazon

Making your bed with Amazon is still a smart move in 2022. Demand Generation Representatives receive a base salary of $74,000 and can earn $139,000 with bonuses and commission. The job description involves building high-quality lead lists with cold calls and emails, and then sending those lists to Account Managers, who close the deals.

  • Sales Development Representative for Lacework

The average Sales Development Rep at Lacework gets an average total compensation of $107,500. Their job is to regularly bring the Account Executives quality leads, which they find through cold calling and emailing.

  • Business Development Representative for Zoom

This booming business offers a $46,000 base salary and a total compensation package of $105,000 to its Business Development Representatives. This job entails finding and qualifying leads through cold calls and emails, and has potential for promotions and greater earnings.

  • Account Development Representative for Aviatrix

Aviatrix offers a $102,000 average compensation package to their sales reps. The role involves contacting new and current customers and bringing warm leads to Account Executives.

  • Sales Development Representative for Snowflake

Snowflake reps find and nurture business customers who need cloud data storage. Their duties involve finding new leads and helping leads move through the pipeline. Snowflake offers a solid base salary of $59,000 and a total compensation of $100,500.

The Best Software for a New Salesperson

Nowadays, software plays a huge role in the sales process. So if you’re just getting started with your first sales job, here are some of the most important tools to take a look at.

Customer Relationship Management (CRM)

As the name implies, CRM software helps you manage your relationships with your customers. It supports your sales efforts with the following features:

  • Contact management
  • Sales analytics
  • Sales forecasting
  • Task management
  • Marketing automation
  • And other related features

CRMs are so widely used that you’re likely to fall behind your competition if you don’t use one already.

Prospecting Tools

Generating high-quality leads will be critical to your success as a new salesperson. Thankfully, you don’t have to do that on your own. There are loads of good prospecting tools that can help you identify new leads and move them into your sales funnel.

LeadLander is perfect for this. It tells you who’s visiting your website and presents contact information in a clear dashboard that’s easy to use. This makes it much easier to identify new targets via your web traffic.

You can even set up LeadLander to get real-time notifications when a lead you already know about returns to your site. This can help you optimize when you reach out to your prospects, which could help you drive more sales.

Conferencing Software

Another significant part of sales is meeting prospects (though many of these calls have moved to video or online settings). That’s why you’ll also want to be sure that you have conferencing software that you’re happy with.

Sales Automation Tools

Sales can be inspiring, but some time-consuming tasks can get rather monotonous. For these, consider sales automation tools.

Sales automation tools can take care of the basic, time-consuming sales tasks for you. They automate your marketing emails, social media posts, meeting scheduling, researching, and more. If you’re looking to optimize how you spend your time in your new sales role, then investing in automation tools is a great way to achieve that goal.

Performance Management

It’s difficult to be objective about our strengths and weaknesses. And many of us aren’t even able to pinpoint the exact things we need to work on. But it’s especially important to do this as a new salesperson.

It’s a good idea to invest in performance management software to track your performance over time and stay on top of your progress. 

Performance management software can help you stay objective about your strengths and weaknesses so you can make targeted improvements over time. This should, ultimately, help you deliver more sales for your company.

Transitioning into a sales career means discerning whether you want to work for a B2B or B2C company. No matter the choice, you should be passionate about the product or services you sell.

 Improve your sales performance with LeadLander

Getting your dream sales job is just the first part of becoming a successful salesperson. You will also need to use the right strategies and tools to unlock your full potential in this industry.

LeadLander is one tool you should consider using – while job prospecting and once you’ve landed that new role. Consider it your secret sales weapon. 

With LeadLander, you get in-depth insights into who’s visiting your website, which company they work for, and the content they’re interacting with. You can take this data and use it to craft the perfect pitch.

Take the first step towards improving your sales performance by signing up for a free 14-day trial of LeadLander today.

    Business Model

    Related Reading


    « All Blog Posts

    Subscribe to the LeadLander Blog

    Supercharge your sales and marketing teams with the pros. Emails straight to your inbox. No spam, ever.