Sales reps typing on desktop computer working on CRM symbolizing CRM-LeadLander integration

Choosing a CRM that Integrates with LeadLander

By: Todd Masson

For businesses today, Customer Relationship Management (CRM) systems have become nothing short of essential. They serve as the backbone of modern sales, marketing, and customer service teams, helping businesses manage contacts, identify sales opportunities, nurture customer relationships, and execute targeted […]

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image of a tablet showing charts and graphs symbolizing alternatives to google analytics 4 web analytics tools

GA4 Alternatives for Business Web Analytics: 5 Options

By: Katrina Oko-Odoi

When it comes to web analytics, Google Analytics 4 (GA4) has been a game-changer in many ways, offering a more user-friendly interface, event-based tracking, and machine learning capabilities to predict future user actions. But let’s face it, no tool is […]

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three business people sit at conference table looking at charts and discussing GDPR and Google Analytics 4

How Does GA4 Comply with Data Privacy Laws?

By: Brett Habermann

For sales and marketing leaders, the sea of data available on user behavior, preferences, and more is invaluable—offering insights, driving strategies, and indicating trends in the market. But as the saying goes, with great power comes great responsibility. Major data […]

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female professional leaning on desk looking at smartphone representing social listening

What Is Social Listening and How to Add it to Your Sales Strategy

By: Katrina Oko-Odoi

In today’s hyper-connected world, understanding your customers and prospects goes beyond traditional sales strategies. Successful sales leaders are tuning in more frequently to the digital chatter that takes place every day on social media platforms. This chatter, often rich with […]

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Businessman sitting at a desk pinching his nose in frustration symbolizing common mistakes in outbound sales strategies

7 Common Outbound Sales Mistakes and How to Avoid Them

By: Katrina Oko-Odoi

Outbound sales strategies can be a rewarding approach to driving sales, presenting opportunities to connect with potential customers, tell compelling stories about your products or services, and ultimately, drive business growth. Still, it’s a challenging path filled with common mistakes […]

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