wooden figurines representing leads and a magnifying glass focusing on one lead for lead scoring

What is Lead Scoring? A Step-by-Step Guide

By: Garrett Leahy

We all want more leads. But too often, we get so caught up in producing a high volume of leads that we lose sight of their quality. The reality is that it doesn’t matter if you bring in thousands of […]

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Professionals around conference table reviewing website tracking data reports

5 Ways to Leverage Website Tracking Data to Boost Sales

By: Todd Masson

Most businesses today run on data. From data collection to data analysis, the more data you have, the more likely your organization is to be successful. But with the death of third-party cookies already underway, first-party data like website tracking […]

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15 Sales Terms Every New Salesperson Should Know

By: Alexandra Suarez

Almost one out of every eight jobs in the United States is a full-time sales position. That shows just how important sales jobs are to a company’s success. It’s also why many are interested in becoming a salesperson. But before […]

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10 Email Capture Strategies To Boost Your Lead Gen

By: Alexandra Suarez

Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right […]

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The Impact Of Lead Gen On Geographic Segmentation

By: Alexandra Suarez

The average ROI for digital marketing is 5:1. So for every $1 you spend, you’ll get back $5 on average. That makes it an extremely effective way to improve sales and grow your brand. But when it comes to digital […]

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