Sales vs. Marketing: How To Make The Two Work Together

By: Alexandra Suarez

Sales and marketing are perhaps a company’s most essential components. The teams generate sales leads, organize b2b marketing efforts, and provide businesses with a steady stream of new prospects to pursue. Maybe that’s why some Chief Marketing Officers have said […]

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How The New Google Chrome Update Could Affect Sales

By: Alexandra Suarez

Most sales teams use online data as a key part of their lead generation process. There’s a good reason for that: it’s effective. The average return on investment for a digital marketing campaign is 122%. So if your company wants […]

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How To Use Consultative Selling For Revenue Growth

By: Alexandra Suarez

Sales are everything to your company. But there’s no one-size-fits-all approach to the process. Some companies will favor the soft sell, others the hard, and solution selling will be the first choice of another group. Ultimately, there is no right […]

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Visual Lead Generation Through Content Marketing

By: Alexandra Suarez

Content marketing is a broad field. It includes everything from educational articles and blog posts to webinars, ebooks, and even email outreach. The most effective marketing campaigns utilize a blend of all of the most impactful content marketing strategies. But […]

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What The CCPA Means For Your B2B Lead Funnel

By: Alexandra Suarez

Consumers across the globe care more about data privacy these days. According to a recent survey conducted by Cisco, 84% of respondents said they care about the privacy of their own data and the data of other members of society. […]

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How GDPR Impacts Your B2B Marketing and Sales

By: Alexandra Suarez

Digital marketing outreach can be a great way to make progress towards your company’s sales goals. Developing a strong digital presence is especially important when you consider that 78% of internet users conduct product research online. In the early days […]

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How To Get Free Leads and Convert Them Into Paying Customers

By: Alexandra Suarez

It’s hard to overstate the importance of leads in the business world. They act as a sort of fuel that enables companies to keep growing. That’s why maintaining a high-quality leads pipeline is considered essential by most businesses. For example, consider […]

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How To Qualify A Lead And Why Doing So Matters

By: Alexandra Suarez

Leads are the lifeblood of your business. They create new sales sources for your company to take advantage of and are the only way to consistently achieve revenue growth. But 61% of B2B marketers say that finding high-quality leads is […]

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How To Find Lead Generation Companies That Meet Your Needs

By: Alexandra Suarez

Your sales consultants can only be as effective as the leads they have to work with. Maybe you’ve tasked them with generating leads on their own. But between that, making pitches to new clients, and managing existing relationships, your sales […]

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