In this blog:B2B marketing videos have become a must-have for agency clients, and choosing the right mix of formats—from demos to testimonials—drives traffic, qualified leads and new customers. Brands using video report 66% more qualified leads annually and a 157%
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In this blog:Innovative B2B marketing ideas like web stories, direct mail, video and live social content help your brand stand out in a crowded market by evoking emotion and connecting authentically. Including videos on landing pages can increase conversion rates
Read More about 5 Innovative B2B Marketing Ideas You Need For Your Business
In this blog:Strong calls to action stand out from thousands of daily ads by using clear action verbs, compelling reasons to click and personalization that matches why each visitor arrived. Personalized CTAs perform 202% better than generic versions, so tailor
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In this blog:A well-built drip email template guides new subscribers through the buying journey with automated, targeted content—from a brand introduction all the way to a final call to purchase. Drip campaigns can produce 50% more sales-ready leads while saving
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Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right
Read More about 10 Email Capture Strategies To Boost Your Lead Gen
In this blog:You don't need an ABM certification to land an account-based marketing job, but one can help you stand out alongside relevant experience, industry knowledge and strong data skills. Top ABM certifications come from ITSMA, Terminus and Demandbase, ranging
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Research shows that 80% of consumers prefer to do business with a brand that personalizes their experience. That's why marketing segmentation is becoming increasingly important – especially if you want to give your audience members the personalized experiences they crave.
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Did you know that retargeting can lift ad engagement rates by 400%? So clearly, retargeting needs to be at the center of any strategy to get leads and achieve targeted sales goals. But how do you retarget website visitors through
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Multiple companies still use hidden web beacons to track their users’ behavior online, and it’s high-time companies shift marketing strategies to embrace growing consumer sentiment around internet privacy. In this article, we’ll discuss web beacons, how they intersect with the
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