Digital marketing outreach can be a great way to make progress towards your company’s sales goals. Developing a strong digital presence is especially important when you consider that 78% of internet users conduct product research online. In the early days
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In this blog:Building your own email list is usually smarter than buying one, since purchased lists can't be verified, are shared with competitors and risk damaging your reputation as a spammer. Email marketing returns about $38 for every $1 spent—but
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Updated May 12, 2022 Your inbound lead process can have a big impact on the success of your company. The better you get at identifying and converting inbound leads, the more revenue you can expect to earn. We detailed why
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Updated May 19, 2022 The most effective way for a company to reach its revenue goals is by creating a customized sales strategy that reflects its unique characteristics and concerns. We walked you through that process in our original article.
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Updated September 2, 2021 Having a solid understanding of your company’s marketing funnel is important for achieving your sales goals. But it isn’t enough to just know what the funnel looks like. Having the right strategies in place that will
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In this blog:Sales tracking shows where each lead sits in your funnel—from information-qualified to sales-qualified—so you can tailor follow-ups and keep promising leads from slipping away. As many as 79% of sales leads never convert, often because of a lack
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Updated May 23, 2022 Not all leads are created equal. When compared to cold leads, hot leads are much easier for your salespeople to close. So if marketing can churn out a pipeline of hot leads instead of cold ones,
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Updated April 28, 2021 We've updated this article to include pointers on creative social media engagement for sales prospecting. Social media and e-commerce have exploded during the pandemic. Business Insider Intelligence forecasts that social media-driven commerce sales will rise by
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In this blog:Aligning your digital and offline marketing with consistent branding, clear calls to action and tools like QR codes helps you reach your entire audience across every channel. Use the same keywords, layouts and logos in print and online
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