Any sales rep worth their salt knows first-hand just how critical it is to connect with leads quickly in order to close a sale. Some statistics show that as much as 38% to 52% of sales go to a lead’s […]
Account-based marketing (ABM) has proven to be a game-changer for B2B organizations, offering a strategic method for targeting and engaging high-value accounts. For sales and marketing leaders, building a high-performing ABM program offers many benefits, including more efficient resource allocation, […]
Today’s businesses are inundated with new product and service offerings, making it harder than ever for business-to-business (B2B) companies to stand out enough to generate consistent sales. Enter Account-Based Marketing (ABM), a highly focused approach that zeroes in on specific […]
Lead magnets can be the difference between growth and stagnation for your business. Last time, we introduced the first steps in finding success with B2B lead magnet creation, and today we’re covering the last actions and considerations you need to […]
How do you capture new prospects’ attention and nurture them into customers? B2B lead magnets can help with that. These strategic offers can be the difference between a casual website visitor and a promising lead. But creating lead magnets that […]
Sales and marketing leaders know that using data effectively can be the difference between a thriving campaign and one that falls flat. This is where the intersection of search engine optimization (SEO) and lead tracking comes into play. These two […]
Account-based marketing (ABM) has been a game-changer for many B2B companies. Businesses that use an ABM strategy generate 208% more revenue for their marketing efforts compared to those without ABM programs. That’s a big difference! With such impressive results, integrating […]
Did you know that businesses using conversion rate optimization (CRO) are more likely to see a 223% ROI on their marketing efforts? That’s a game-changer for any B2B company looking to turn more visitors into clients. CRO isn’t just about […]
For B2B companies, success often hinges on creating a smooth journey from website visitor to confirmed client. But converting website visitors into clients isn’t always easy. The good news is, B2B visitor intelligence can help you significantly improve this process, […]
Imagine you launch a promising LinkedIn campaign with a sleek landing page, captivating copy, and a clear call to action. You’re eagerly waiting for the leads to start rolling in, but after a week, the numbers are disappointing. What went […]
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