Prospecting Email Examples: Lessons From The Pros

By: Alexandra Suarez

B2B sales is a complicated game. If you want to hit your sales goals, you need to consistently replenish your warm leads. Sending out cold emails is a great way to do that. But not all cold emails are equal. […]

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Navigating The Sales Landscape With GDPR

By: Alexandra Suarez

Companies use consumer data to find new leads, market products to them accordingly, and close deals. But for several years now, there’s growing consumer sentiment against things like data-based visitor tracking and remarketing. Now, legislation like Europe’s General Data Protection […]

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8 Reasons Why Conversational AI Will Impact ABM

By: Alexandra Suarez

If you want to hit your revenue growth targets, you’ll need to make sure you have the right account-based marketing strategy in place. Conversational marketing can help you satisfy leads within your sales pipeline while also drawing additional prospects. But […]

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How To Segment Your Audience For Email Marketing

By: Alexandra Suarez

With a $39 return on every $1 invested, email marketing is one of the most effective ways to reach out to your audience. However, it would be a mistake to send the same emails to your entire group of leads.  […]

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How To Generate Leads From Facebook

By: Alexandra Suarez

With nearly 3 billion active users, Facebook is the biggest social media site on the planet. That makes it a significant opportunity for marketers interested in performing targeted sales outreach on social media platforms. But if you’ve never generated sales […]

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How The iOS Updates Affect Web Visitor Tracking

By: Alexandra Suarez

An estimated 1 billion people use iPhones across the globe. While that might not be a shock to many, it remains a huge audience for marketers to target – and it doesn’t even account for Mac users. So Apple overwhelmingly […]

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The Future of Website Visitor Tracking Software

By: Alexandra Suarez

Updated September 15, 2021 Website visitor tracking software helps companies get more out of their web traffic. It’s a tool that businesses of all sizes use to identify new leads, target existing leads more effectively, and optimize their web pages, […]

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