Image showing a chart and laptop with data from Google Analytics 4

Preparing for the Switch to Google Analytics 4 with LeadLander

By: Brett Habermann

Reliable data is critical to inform your business strategies and drive the desired results. Which is why it’s likely your company has been using Universal Analytics for years. But with digital marketing technology constantly evolving, it’s essential to stay up-to-date […]

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Business people brainstorming about ICP marketing

What Is ICP Marketing? Tips for Getting Started

By: Todd Masson

Today, we’re covering ICP marketing. It’s a strategy that can completely transform your marketing processes and optimize your sales prospecting lists. But as with any powerful strategy, you have to know what you’re doing. In short, ICP marketing is a […]

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Business woman checking data security for data privacy day

Prepare for New U.S. Data Privacy Laws

By: Brett Habermann

While the United States still doesn’t have any federal privacy laws related to personal data, several new data privacy laws will be enacted at the state level in 2023. With Data Privacy Day right around the corner, now is an […]

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image of the top corner of the Fractal Enterprise office building with the LeadLander logo overlayed

How One Creative Agency Uses LeadLander Data to Grow

By: Todd Masson

In the world of creative agencies and video production, prospect insights can be the difference between landing a new client and losing them. In 2016, creative agency and award-winning video production company Fractal Enterprise was using targeted remarketing, trackable URLs, […]

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Professionals around conference table reviewing website tracking data reports

5 Ways to Leverage Website Tracking Data to Boost Sales

By: Todd Masson

Most businesses today run on data. From data collection to data analysis, the more data you have, the more likely your organization is to be successful. But with the death of third-party cookies already underway, first-party data like website tracking […]

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