Professionals around conference table reviewing website tracking data reports

5 Ways to Leverage Website Tracking Data to Boost Sales

By: Todd Masson

Most businesses today run on data. From data collection to data analysis, the more data you have, the more likely your organization is to be successful. But with the death of third-party cookies already underway, first-party data like website tracking […]

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10 Email Capture Strategies To Boost Your Lead Gen

By: Alexandra Suarez

Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right […]

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A Beginner’s Guide To Psychographic Marketing

By: Alexandra Suarez

Research shows that 80% of consumers prefer to do business with a brand that personalizes their experience. That’s why marketing segmentation is becoming increasingly important – especially if you want to give your audience members the personalized experiences they crave. […]

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The Impact Of Lead Gen On Geographic Segmentation

By: Alexandra Suarez

The average ROI for digital marketing is 5:1. So for every $1 you spend, you’ll get back $5 on average. That makes it an extremely effective way to improve sales and grow your brand. But when it comes to digital […]

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