You don’t have to work at a creative agency to know that B2B marketing videos are one of the most powerful tactics today. With the average person likely to spend roughly 100 minutes watching videos online every day,1 video has […]
Businesses today have a plethora of other brands to choose from. With the market more crowded than ever, business leaders must be even more creative with their B2B marketing strategy to get ahead of the competition. But how do you […]
Most businesses today run on data. From data collection to data analysis, the more data you have, the more likely your organization is to be successful. But with the death of third-party cookies already underway, first-party data like website tracking […]
The average American sees between 4,000 and 10,000 ads every day. So how do you ensure that your company’s marketing stands out well enough to connect with its target audience? One tactic is to create and optimize your calls to […]
90% of consumers say they’re likelier to buy from a brand that recognizes and remembers them. If you can share targeted content with a person as they progress through their buying journey, you’re likelier to convert them at the end […]
We’re in a period of economic uncertainty. Following the post-COVID boom, the federal reserve increased borrowing rates and became a less active participant in the markets. Businesses are left to wonder how this might impact them, and many are trimming […]
Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right […]
A recent survey found that 87% of marketers say their ABM campaigns give them the best ROI. Statistics like these suggest ABM will only grow in popularity. If you’re reading this in the first place, you’re likely interested in finding […]
Research shows that 80% of consumers prefer to do business with a brand that personalizes their experience. That’s why marketing segmentation is becoming increasingly important – especially if you want to give your audience members the personalized experiences they crave. […]
The average ROI for digital marketing is 5:1. So for every $1 you spend, you’ll get back $5 on average. That makes it an extremely effective way to improve sales and grow your brand. But when it comes to digital […]
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