Reliable data is critical to inform your business strategies and drive the desired results. Which is why it’s likely your company has been using Universal Analytics for years. But with digital marketing technology constantly evolving, it’s essential to stay up-to-date […]
Today, we’re covering ICP marketing. It’s a strategy that can completely transform your marketing processes and optimize your sales prospecting lists. But as with any powerful strategy, you have to know what you’re doing. In short, ICP marketing is a […]
B2B and B2C companies sell and market their products and services to totally different audiences. As a result, the marketing and sales approach should also be different for each. Understanding whether your customer base is B2B or B2C is essential […]
Let’s talk about B2B intent data. Businesses today have to think smarter and faster to keep up with the competition. It’s not enough to just generate leads and pitch your products or services to them. Instead, it’s about understanding timing, […]
While the United States still doesn’t have any federal privacy laws related to personal data, several new data privacy laws will be enacted at the state level in 2023. With Data Privacy Day right around the corner, now is an […]
In the world of creative agencies and video production, prospect insights can be the difference between landing a new client and losing them. In 2016, creative agency and award-winning video production company Fractal Enterprise was using targeted remarketing, trackable URLs, […]
You don’t have to work at a creative agency to know that B2B marketing videos are one of the most powerful tactics today. With the average person likely to spend roughly 100 minutes watching videos online every day,1 video has […]
Businesses today have a plethora of other brands to choose from. With the market more crowded than ever, business leaders must be even more creative with their B2B marketing strategy to get ahead of the competition. But how do you […]
Most businesses today run on data. From data collection to data analysis, the more data you have, the more likely your organization is to be successful. But with the death of third-party cookies already underway, first-party data like website tracking […]
The average American sees between 4,000 and 10,000 ads every day. So how do you ensure that your company’s marketing stands out well enough to connect with its target audience? One tactic is to create and optimize your calls to […]
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