Cold emails have an excellent ROI. But getting as much as possible out of your cold email campaigns requires the right touch. If your email campaigns are under-performing, you may need to optimize to make sure they’re not getting filtered […]
B2B sales is a complicated game. If you want to hit your sales goals, you need to consistently replenish your warm leads. Sending out cold emails is a great way to do that. But not all cold emails are equal. […]
Companies use consumer data to find new leads, market products to them accordingly, and close deals. But for several years now, there’s growing consumer sentiment against things like data-based visitor tracking and remarketing. Now, legislation like Europe’s General Data Protection […]
If you want to hit your revenue growth targets, you’ll need to make sure you have the right account-based marketing strategy in place. Conversational marketing can help you satisfy leads within your sales pipeline while also drawing additional prospects. But […]
With a $39 return on every $1 invested, email marketing is one of the most effective ways to reach out to your audience. However, it would be a mistake to send the same emails to your entire group of leads. […]
With nearly 3 billion active users, Facebook is the biggest social media site on the planet. That makes it a significant opportunity for marketers interested in performing targeted sales outreach on social media platforms. But if you’ve never generated sales […]
An estimated 1 billion people use iPhones across the globe. While that might not be a shock to many, it remains a huge audience for marketers to target – and it doesn’t even account for Mac users. So Apple overwhelmingly […]
Social media is one of the most effective ways to reach your target audience, but it can be a real challenge to take that traffic and convert it into a workable set of warm leads. You’ll need a repeatable strategy […]
November 19, 2021 Maintaining a steady flow of marketing leads is crucial to the success of your company. But at the same time, you can’t overspend on leads, or you risk cutting into your profit margin. That’s why free marketing […]
Updated September 15, 2021 Website visitor tracking software helps companies get more out of their web traffic. It’s a tool that businesses of all sizes use to identify new leads, target existing leads more effectively, and optimize their web pages, […]
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