10 Email Capture Strategies To Boost Your Lead Gen

By: Alexandra Suarez

Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right […]

Read More

A Beginner’s Guide To Psychographic Marketing

By: Alexandra Suarez

Research shows that 80% of consumers prefer to do business with a brand that personalizes their experience. That’s why marketing segmentation is becoming increasingly important – especially if you want to give your audience members the personalized experiences they crave. […]

Read More

The Impact Of Lead Gen On Geographic Segmentation

By: Alexandra Suarez

The average ROI for digital marketing is 5:1. So for every $1 you spend, you’ll get back $5 on average. That makes it an extremely effective way to improve sales and grow your brand. But when it comes to digital […]

Read More

Updating Your Marketing Strategy: Web Beacons And Internet Privacy

By: Alexandra Suarez

Multiple companies still use hidden web beacons to track their users’ behavior online, and it’s high-time companies shift marketing strategies to embrace growing consumer sentiment around internet privacy. In this article, we’ll discuss web beacons, how they intersect with the […]

Read More

What Is Acquisition Marketing? 7 Strategies For Growth

By: Alexandra Suarez

Only 25% of companies last for 15 years or longer. If you want your business to make it into this group, you’ll need a reliable way to attract new customers and continue growing. Most companies have a marketing plan designed […]

Read More
« Go Back

Subscribe to the LeadLander Blog

Supercharge your sales and marketing teams with the pros. Emails straight to your inbox. No spam, ever.