Lead generation is an essential component of any business. It’s especially important if you’re a freelance web designer who works on their own – after all, the more leads you generate, the more income you’ll earn. In that sense, learning […]
The current state of internet marketing relies heavily on a practice called cookie tracking. Cookies are little bits of information that are generated and stored whenever a user does something online. Marketing teams use various types of cookies to target […]
Sales and marketing are perhaps a company’s most essential components. The teams generate sales leads, organize b2b marketing efforts, and provide businesses with a steady stream of new prospects to pursue. Maybe that’s why some Chief Marketing Officers have said […]
Sales are everything to your company. But there’s no one-size-fits-all approach to the process. Some companies will favor the soft sell, others the hard, and solution selling will be the first choice of another group. Ultimately, there is no right […]
Digital marketing has become an essential component of virtually every modern company’s marketing strategy. 81% of businesses use social media marketing, 78% have a website, and 69% use email marketing. Companies are also reaching out to their customers digitally through […]
Digital marketing outreach can be a great way to make progress towards your company’s sales goals. Developing a strong digital presence is especially important when you consider that 78% of internet users conduct product research online. In the early days […]
2021 marks the 50th-anniversary of the creation of email. Since its inception, the popular communication method has grown to reach the must-have status it now holds in our lives. Now, more than 102 trillion emails are sent and received every […]
Business is pretty simple at its core: The more you sell your products or services at a profit, the more money your company makes. That’s why one of your main focuses should be attracting as many new clients as you […]
In the world of digital marketing, being able to reach your target audience is everything. At a broad level, this is a group of consumers that’s most likely to respond to your messaging positively. The theory is that if you […]
The business landscape is going through a profound shift. Across all sectors, the amount of online commerce is increasing rapidly. The change has brought both new challenges and new opportunities. But to make the most of e-commerce, your company needs […]
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