90% of consumers say they’re likelier to buy from a brand that recognizes and remembers them. If you can share targeted content with a person as they progress through their buying journey, you’re likelier to convert them at the end […]
We’re in a period of economic uncertainty. Following the post-COVID boom, the federal reserve increased borrowing rates and became a less active participant in the markets. Businesses are left to wonder how this might impact them, and many are trimming […]
Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right […]
A recent survey found that 87% of marketers say their ABM campaigns give them the best ROI. Statistics like these suggest ABM will only grow in popularity. If you’re reading this in the first place, you’re likely interested in finding […]
Research shows that 80% of consumers prefer to do business with a brand that personalizes their experience. That’s why marketing segmentation is becoming increasingly important – especially if you want to give your audience members the personalized experiences they crave. […]
The average ROI for digital marketing is 5:1. So for every $1 you spend, you’ll get back $5 on average. That makes it an extremely effective way to improve sales and grow your brand. But when it comes to digital […]
Did you know that retargeting can lift ad engagement rates by 400%? So clearly, retargeting needs to be at the center of any strategy to get leads and achieve targeted sales goals. But how do you retarget website visitors through […]
Multiple companies still use hidden web beacons to track their users’ behavior online, and it’s high-time companies shift marketing strategies to embrace growing consumer sentiment around internet privacy. In this article, we’ll discuss web beacons, how they intersect with the […]
Data privacy is a hot-button topic, with 86% of consumers saying they care about it. This societal shift has important implications for website visitor data in companies’ sales strategies and could impact your lead goals. Getting ahead of the shift […]
Only 25% of companies last for 15 years or longer. If you want your business to make it into this group, you’ll need a reliable way to attract new customers and continue growing. Most companies have a marketing plan designed […]
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