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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Sales 7 min read

How to Use ChatGPT to Improve Your Sales Game

ChatGPT is a powerful artificial intelligence (AI) language model (aka online tool) developed by OpenAI. It has been trained on a massive amount of data, making it intelligent enough to generate human-like responses to different types of requests or prompts.

Sales 6 min read

The Ins and Outs of Sales Engagement Platforms

Sales engagement platforms are one of the best sales tools on the market. They enable your sales team to manage the entire sales engagement process from start to finish in one place. As a result, they're increasingly becoming a must-have

Marketing 6 min read

Understand the Real Differences Between B2B and B2C Companies

B2B and B2C companies sell and market their products and services to totally different audiences. As a result, the marketing and sales approach should also be different for each. Understanding whether your customer base is B2B or B2C is essential

Marketing 6 min read

What is B2B Intent Data and How to Leverage it for Your Business

Let's talk about B2B intent data. Businesses today have to think smarter and faster to keep up with the competition. It's not enough to just generate leads and pitch your products or services to them. Instead, it's about understanding timing,

Sales 5 min read

What is a Sales Funnel vs. Sales Pipeline? Performing Funnel Lead Generation

The terms "sales funnel" and "sales pipeline" are often used interchangeably. Sometimes, these phrases are even combined into a single concept, the "sales pipeline funnel." But while the two terms are similar, they don't represent the same thing. In fact,

Sales 7 min read

Best Cold-Call Scripts for Increased Sales

Despite what you may have heard, cold calling still works. More than 71% of buyers agree they want salespeople to reach out to them and over 50% of decision-makers want to be contacted via phone. But, similar to cold email,

5 min read

Website Visitor Tracking: 13 Best Practices to Track Visits to Your Website

People who visit your website already have some interest in what you offer, and website visitor tracking data allows you to get detailed information about who's visiting your website, when they visited, where they visited from, and more. Most businesses

Sales 5 min read

11 B2B Lead Generation Strategies for B2B Companies

If developing a B2B lead generation strategy was simple, every business would be successful. But any expert will tell you that lead generation is no easy feat. Thankfully, there’s no shortage of B2B lead generation strategies. In this article, we’ll

Sales 4 min read

Introducing Apollo.io + LeadLander: Generate New Leads

Our website tracking and audience identification tool just became even more powerful thanks to our new partnership with the sales intelligence platform, Apollo.io—so you can generate leads more easily. We know you’re always looking for ways to generate leads and