Find ideas, insights and practical advice to help you understand your website visitors and turn their interest into your next opportunity.
Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.
In this blog:Multi-channel selling combines outbound channels like email, phone, LinkedIn, social media and YouTube to reach cold prospects, broadening your reach and boosting conversion rates. LinkedIn InMails of 25–50 words get a 65% higher response rate than traditional email
Read More about How to Add Multiple Channels to Your Outbound Sales Process: A Multi-Channel Selling Guide
In this blog:B2B sales enablement gives your sales team the tools, resources and guidance they need to close more deals, boosting productivity, customer experience and revenue. A sales playbook should outline your sales process, buyer personas, scripts and objection-handling techniques
Read More about B2B Sales Enablement Processes to Support Your Sales Team’s Efforts
In this blog:An ideal customer profile (ICP) combines organizational and behavioral data from your most valuable clients to help marketing and sales teams focus on the companies most likely to buy. An ICP describes companies—industry, revenue, size and location—while buyer
Read More about What Is ICP Marketing? Tips for Getting Started
In this blog:ChatGPT can strengthen your sales game by drafting sales copy and brainstorming strategy, as long as you give it detailed prompts and carefully review what it produces. The more detail your prompt includes—product, audience and key selling points—the
Read More about How to Use ChatGPT to Improve Your Sales Game
In this blog:Sales engagement platforms give sales teams one place to plan, track, execute and optimize customer interactions across email, phone, social media and other channels. Sales engagement focuses on building relationships with customers, while sales enablement equips the sales
Read More about The Ins and Outs of Sales Engagement Platforms
In this blog:B2B and B2C companies sell to completely different audiences, so knowing which describes your customer base is essential to building effective sales and marketing strategies. B2B buyers weigh long-term risk and reward, while B2C customers buy more on
Read More about Understand the Real Differences Between B2B and B2C Companies
In this blog:B2B intent data reveals a business's buying intent through behaviors like page visits and email engagement, helping you target the right prospects at the right time with personalized outreach. Intent data comes from web searches, social media, surveys,
Read More about What is B2B Intent Data and How to Leverage it for Your Business
In this blog:Cold calling still works when you pair research with a well-structured script designed to warm up prospects and book a meeting—not close the deal on the first call. More than 71% of buyers want salespeople to reach out,
Read More about Best Cold-Call Scripts for Increased Sales
In this blog:Website visitor tracking data reveals who's visiting your site, when and from where, helping you prioritize prospects, personalize outreach and improve marketing performance. Prioritize visitors who return often, view several pages, stay longer or come from companies with
Read More about Website Visitor Tracking: 13 Best Practices to Track Visits to Your Website
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