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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Leadership 8 min read

The Psychology of Selling: Sales Techniques Based on Your Customers’ Buying Behaviors

Every day, countless sales transactions happen throughout the world, each one driven by a complex web of decisions and motivations. But what exactly drives these buying behaviors? Understanding the psychology of selling—in other words, the psychology behind people’s buying decisions—could

Leadership 11 min read

15 Latest AI Tools to Revolutionize Your Business

Artificial Intelligence (AI) is no longer just a buzzword; it's quickly becoming a game-changer for businesses around the world. From streamlining processes to automating tasks and predicting customer behavior, AI offers innovative solutions that help business leaders and professionals be

Product Updates 5 min read

Leadfeeder vs. Leadlander: What’s Changed Now That Leadfeeder Is Dealfront?

LeadLander and Leadfeeder have both become known as effective website visitor tracking solutions, with many comparable features. But with Leadfeeder’s 2022 merger and newly announced rebrand to Dealfront, it’s no longer an apples-to-apples comparison. Let’s dive into everything you need

Marketing 5 min read

10 Innovative Ways to Use AI Tools in Marketing to Drive Efficiency and Results

Artificial intelligence (AI) has been a big topic of discussion lately—and rightly so. It’s changed the game in numerous ways in the digital marketing and business landscape, helping both marketers and salespeople to better optimize their efforts and achieve better

Sales 8 min read

AI for Sales: Tips for Using Artificial Intelligence to Your Team’s Benefit

It’s no secret that artificial intelligence (AI) has emerged as a game-changing force in the business world, particularly with the revolutionary impact of the uber-popular natural language model ChatGPT. AI technology is quickly revolutionizing the way companies operate and interact

Marketing 6 min read

Mastering Revenue Marketing: A Comprehensive Guide for B2B Business Leaders

Revenue marketing has emerged as an effective strategy for B2B companies looking to grow their bottom line in an increasingly competitive market. But what is revenue marketing? Simply put, it involves the process of aligning marketing and sales efforts to

Sales 10 min read

How to Add Multiple Channels to Your Outbound Sales Process: A Multi-Channel Selling Guide

There comes a time when a single channel just doesn’t cut it anymore for your outbound sales efforts. Whether your business is already running cold outreach on more than one channel, or you’re considering branching out into new channels, it’s

Sales 6 min read

B2B Sales Enablement Processes to Support Your Sales Team’s Efforts

So you have a few sales reps on your team. You hired them because they’re skilled salespeople with a great track record at previous companies. They’re making calls and sending cold emails for you everyday, but you aren’t getting much

Marketing 5 min read

What Is ICP Marketing? Tips for Getting Started

Today, we’re covering ICP marketing. It’s a strategy that can completely transform your marketing processes and optimize your sales prospecting lists. But as with any powerful strategy, you have to know what you’re doing. In short, ICP marketing is a