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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Sales 6 min read

45 Best Sales Prospecting Tools to Drive Revenue

Finding and connecting with potential customers without sales prospecting tools is a lot like trying to do complex math without a calculator. It’s possible, but it takes way more energy, time, and effort to do everything manually. That’s why having

Sales 5 min read

What Is B2B Sales? A Comprehensive Guide to B2B Selling

B2B sales, aka business to business sales, encompasses transactions that happen between two businesses. So, if you’re a B2B sales company, it just means you sell your products or services to other businesses. Pretty simple, right? Selling in B2B may

Marketing 8 min read

14 B2B Marketing Videos to Create for Your Agency Clients

You don’t have to work at a creative agency to know that B2B marketing videos are one of the most powerful tactics today. With the average person likely to spend roughly 100 minutes watching videos online every day,1 video has

Marketing 5 min read

5 Innovative B2B Marketing Ideas You Need For Your Business

Businesses today have a plethora of other brands to choose from. With the market more crowded than ever, business leaders must be even more creative with their B2B marketing strategy to get ahead of the competition. But how do you

8 min read

How to Identify Anonymous Website Visitors

In this blog:Web tracking software identifies anonymous website visitors by matching their IP addresses to known people and companies, turning silent traffic into leads you can actually engage. About 98% of website visitors leave without ever filling out a form

8 min read

B2B Retargeting: How to Use it to Convert More Sales Prospects

In this blog:B2B retargeting converts more sales prospects by showing tailored ads to people who already engaged with your company, using segmented audiences, matched content and data to guide each step. Retargeted ads see a 0.7% click-through rate versus 0.07%

Marketing 8 min read

How To Create Calls To Action That Win More Conversions

The average American sees between 4,000 and 10,000 ads every day. So how do you ensure that your company’s marketing stands out well enough to connect with its target audience? One tactic is to create and optimize your calls to

Product Updates 7 min read

LeadLander Or Lead Forensics? Comparing Tools

Hitting your lead goals is essential to the success of your company. But the more you spend on lead generation companies, the less you make on each new customer. It’s why most companies choose to generate their leads and why

Marketing 7 min read

How To Build A Drip Template That Wins More Conversions

90% of consumers say they’re likelier to buy from a brand that recognizes and remembers them. If you can share targeted content with a person as they progress through their buying journey, you’re likelier to convert them at the end