Find ideas, insights and practical advice to help you understand your website visitors and turn their interest into your next opportunity.
Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.
In this blog:A well-built drip email template guides new subscribers through the buying journey with automated, targeted content—from a brand introduction all the way to a final call to purchase. Drip campaigns can produce 50% more sales-ready leads while saving
Read More about How To Build A Drip Template That Wins More Conversions
In this blog:New salespeople should learn core terms like AIDA, BANT, buyer persona and pipeline before starting, since this vocabulary shapes how leads are qualified, tracked and closed. Almost one in every eight U.S. jobs is a full-time sales position.
Read More about 15 Sales Terms Every New Salesperson Should Know
In this blog:Most websites capture only about 2% of visitors' emails, but simple, mobile-friendly forms with a clear value and the right incentive can grow your list significantly. About 90% of people will share their email with the right incentive,
Read More about 10 Email Capture Strategies To Boost Your Lead Gen
In this blog:You don't need an ABM certification to land an account-based marketing job, but one can help you stand out alongside relevant experience, industry knowledge and strong data skills. Top ABM certifications come from ITSMA, Terminus and Demandbase, ranging
Read More about Do You Need An ABM Certification To Get Into Account-Based Marketing?
In this blog:Psychographic marketing segments your audience by values, attitudes, interests, motivations and desires, revealing why people buy so you can build stronger personas and messaging. About 71% of companies that exceed their lead generation goals use buyer personas. Online
Read More about A Beginner’s Guide To Psychographic Marketing
In this blog:Retargeting website visitors on social media reconnects you with people who already showed interest, and each platform—from Facebook and Instagram to LinkedIn and TikTok—offers its own targeting tools. Retargeting can raise ad engagement by 400%, and retargeting campaigns
Read More about How To Retarget Website Visitors On Instagram, Tiktok, And More
In this blog:Web beacons are losing favor as privacy expectations and laws tighten, so marketers should shift to transparent, opt-in data practices that protect conversions without invasive tracking. A web beacon is a single hidden pixel, also called a web
Read More about Updating Your Marketing Strategy: Web Beacons And Internet Privacy
In this blog:Acquisition marketing focuses on winning customers who have never bought from you, and it works best alongside your existing marketing plan across several channels. 93% of customers read online reviews before buying, so review and referral programs help
Read More about What Is Acquisition Marketing? 7 Strategies For Growth
In this blog:Bots generate about two-thirds of internet traffic, which can skew B2B website data, so sales teams need to spot and filter bot activity before trusting their pipeline. About 25% of internet traffic comes from good bots that index
Read More about Two-Thirds Of Internet Traffic Comes From Bots: What That Means For B2B Sales
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