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Did you know that retargeting can lift ad engagement rates by 400%? So clearly, retargeting needs to be at the center of any strategy to get leads and achieve targeted sales goals. But how do you retarget website visitors through […]
Multiple companies still use hidden web beacons to track their users’ behavior online, and it’s high-time companies shift marketing strategies to embrace growing consumer sentiment around internet privacy. In this article, we’ll discuss web beacons, how they intersect with the […]
Data privacy is a hot-button topic, with 86% of consumers saying they care about it. This societal shift has important implications for website visitor data in companies’ sales strategies and could impact your lead goals. Getting ahead of the shift […]
Only 25% of companies last for 15 years or longer. If you want your business to make it into this group, you’ll need a reliable way to attract new customers and continue growing. Most companies have a marketing plan designed […]
Research indicates video marketers get 66% more qualified leads per year. And 50% of marketers say inbound marketing strategies like online forms account for most of their leads. These two digital marketing strategies are effective, but they’re only going to […]
The B2B landscape is constantly changing. As consumer preference changes and technologies advance, last year’s sales strategy may no longer work for you today. That’s why it’s important to keep your finger on the pulse of the latest trends in […]
A study from Barracuda found that bots account for 64% of all traffic on the internet. That’s bad news for all companies using website visitor tracking data to inform their sales strategy. It means that as much as 64% of […]
Google uses web trackers on 86% of the top 50,000 websites. They do so because web trackers help companies understand their audience better, which helps it craft more targeted marketing materials. Here, we cover the ins and outs of web […]
83% of marketers currently use third-party cookies to inform their decision-making. This practice helps them understand the type of content a user cares about by using web tracking technology to see what they look at on other websites. This is […]
Data privacy has never been more important: Nearly 80% of U.S. adults are concerned about how companies use their data. That’s led some to call for more stringent legislation regulating how businesses in the U.S. collect, store, and analyze consumer […]
