Find ideas, insights and practical advice to help you understand your website visitors and turn their interest into your next opportunity.
Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.
In this blog:A web tracker is a script that helps companies understand website visitors' preferences and habits, and when used ethically, it can guide content, ad spend and sales outreach. 86% of consumers care about data privacy, so be upfront
Read More about What Is A Web Tracker? A Guide To Tools And Services
In this blog:Cross-web tracking follows users across websites—usually through third-party cookies—to inform advertising, but growing privacy concerns and regulations are pushing marketers toward alternatives. 86% of consumers care about data privacy, and 79% are willing to spend time or money
Read More about What Is Cross-Web Tracking?
Updated August 17, 2026 In this blog:Free and paid subject line testing tools help marketers score, preview and spam-check subject lines before sending, which improves email open and click-through rates. Subject lines of 50 characters or fewer tend to get
Read More about The Best Email Subject Line Test Tools For 2022
Updated August 19, 2026 In this blog:Remote work is shaping the future of B2B sales, and reps who build strong virtual communication and digital skills are best positioned for roles in growing industries. Research suggests people who work from home
Read More about The Future Of B2B Sales: Best Sales Jobs For Remote Work
In this blog:Companies can grow sales lead volume by reaching more channels, improving their website and calls to action, and tracking results to refine what works over time. Lead management automation can raise sales productivity by 14.5% and cut marketing
Read More about Sales Tips: 10 Ways To Improve Your Sales Lead Volume
In this blog:Marketers can still track website visitors and hit lead goals without cookies by shifting to privacy-friendly strategies and tools before their competitors do. Heavy cookie-based tracking code can slow page loads and raise bounce rates. Most privacy laws
Read More about How To Web Track Without Cookies: Your 2022 Guide
Updated June 17, 2026 In this blog:Email is one of the most effective lead nurturing channels, and personalized, well-timed sequences like those from Headspace, Monday.com and Skillshare turn more leads into customers. Email returns $36 for every $1 spent, and
Read More about The Best Lead Nurturing Examples For Email
In this blog:Any Net Promoter Score above 0 is considered good, while a negative score signals that your customer experience needs work before it costs you customers. NPS is the percentage of promoters (scores of 9–10) minus the percentage of
Read More about What’s A Good NPS Score?
In this blog:Predictive analytics uses past data to forecast what could happen next, and companies from finance to food delivery already use it to boost conversions and reduce risk. About 86% of companies say AI will soon become mainstream technology,
Read More about Predictive Analytics Examples And What’s On The Horizon
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