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What Is Revenue Intelligence? Improve Your Sales Lead Gen

By: Alexandra Suarez

Revenue intelligence doesn’t get as much attention as it deserves in the modern marketing and sales industries. It’s a practice that a company can use to create a more effective sales strategy by targeting sales prospects in more meaningful ways. […]

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How To Web Track Without Cookies: Your 2022 Guide

By: Alexandra Suarez

Companies that use digital advertising increase their brand reputation by an average of 31%. That can have a very direct impact on how likely new customers are to buy from you. But many businesses that use digital marketing still rely […]

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The Best Lead Nurturing Examples For Email

By: Alexandra Suarez

Updated May 17, 2022 Trafficking in sales leads consistently is not enough to make your business successful—you need to consistently convert a high percentage of those leads to hit your goals. That’s why lead nurturing is so important. And if […]

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How To Plan An Effective Lead Nurturing Campaign

By: Alexandra Suarez

Research shows that 80% of new leads never translate into sales. That’s a massive pool of potential customers who you’re allowing to walk out the door. But you can bring that number down by implementing a well-designed lead nurturing campaign. […]

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Sales Tips: Successful Sales Enablement Content

By: Alexandra Suarez

Data shows that 58% of pipelines stall because sales reps cannot provide their leads with enough value. That means if your team could start increasing the amount of value it offers sales prospects, it could increase its success rate considerably. […]

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Best Examples Of Email Drip Marketing Campaigns

By: Alexandra Suarez

Email marketing campaigns earn an average ROI of $36 for every $1 spent. But you could get an even higher ROI if you use drip email marketing instead of single-send campaigns. Research shows that open rates for drip campaigns are […]

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The Art Of Cross-Selling: Tips And Examples

By: Alexandra Suarez

Cross-selling is a technique that belongs in every company’s sales arsenal. McKinsey says it can boost sales figures by 20% and profits by as much as 30%. That means you can seriously increase your revenue by using cross-selling as a […]

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