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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Marketing 12 min read

How to Customize Prompts for AI Cold Email Outreach: 5 Steps

Despite the naysayers, the age-old sales tactic of cold emailing is still an essential tool in the B2B marketing and sales playbook. It can actually be quite effective—if you catch people at the right time and say the right thing.

Marketing 8 min read

How Does GA4 Comply with Data Privacy Laws?

For sales and marketing leaders, the sea of data available on user behavior, preferences, and more is invaluable—offering insights, driving strategies, and indicating trends in the market. But as the saying goes, with great power comes great responsibility. Major data

Sales 8 min read

What Is Social Listening and How to Add it to Your Sales Strategy

In today's hyper-connected world, understanding your customers and prospects goes beyond traditional sales strategies. Successful sales leaders are tuning in more frequently to the digital chatter that takes place every day on social media platforms. This chatter, often rich with

Sales 8 min read

Using Data to Drive Sales: Advanced Analytics for Data-Driven Sales

With data coming from nearly every area of your business, sometimes it’s hard to know what to do with it all. But one area where data's influence shines brightest—and can have the biggest impact—is in sales. Your sales data isn't

Sales 11 min read

7 Common Outbound Sales Mistakes and How to Avoid Them

Outbound sales strategies can be a rewarding approach to driving sales, presenting opportunities to connect with potential customers, tell compelling stories about your products or services, and ultimately, drive business growth. Still, it's a challenging path filled with common mistakes

Marketing 6 min read

What is the Threads App? How to Use it in Your Social Selling Strategy

If you haven’t heard about the Threads app, are you even online? The newest social media platform from Meta has received an explosive response so far, surpassing 100 million users in just 5 days—beating the previous record set by AI

Sales 8 min read

How to Master Social Selling: Best Practices and Examples

We are now living in the era of social selling – and it’s been that way for a few years. Whether you’re familiar with the term or not, you’ve likely seen this practice at work: using social media to build

Marketing 5 min read

What is GA4 and What Are the Differences from Universal Analytics?

As sales and marketing leaders, the insights you glean from web analytics are the backbone of your decision-making process — helping you tailor and optimize your strategies effectively. Enter Google Analytics 4 (GA4), the latest iteration of Google's popular analytics

Sales 8 min read

10 ChatGPT Prompts to Help You Build a Follow-up Sales Email Sequence

In the world of sales, follow-up emails aren't just an afterthought; they’re essential tools for maintaining engagement, building relationships, and ultimately driving conversions. The art of crafting effective follow-up emails, though, can be challenging. It involves striking the right tone,