Find ideas, insights and practical advice to help you understand your website visitors and turn their interest into your next opportunity.
Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.
In this blog:The best web analytics tools for business analysts fall into three groups—data analysis, diagramming and flowcharting, and model design—each covering a different part of the job. Datapine, HubSpot, LeadLander, Contentsquare, Matomo and Mixpanel lead for data analysis, with
Read More about The Best Web Analytics Tools For Business Analysts
In this blog:PPC advertising drives targeted website visits you only pay for when clicked, and it generates the most leads when paired with clear goals, smart bidding and precise audience targeting. More than 274 million U.S. residents regularly go online
Read More about PPC Marketing Tips To Improve Your Lead Generation
In this blog:The right cold email template can lift B2B reply rates from the average 1% to as high as 17%, especially when paired with personalization and strategic follow-ups. Emails with personalized subject lines are 26% more likely to be
Read More about Best Cold Email Templates For B2B Sales Consultants
In this blog:Calculate your B2B website conversion rate by dividing the leads your site generates by its unique visitors, then compare it with your industry's benchmark. The overall average B2B website conversion rate is 2.55%, while top industries like professional
Read More about How To Calculate Conversion Rates Using Website Visits
In this blog:Ongoing services are services clients pay for at regular intervals—monthly, quarterly or annually—and they help sales consultants hit their goals through recurring revenue and loyal customers. Repeat buyers refer 50% more people than one-time buyers, turning recurring clients
Read More about A Guide To Ongoing Services For Sales Consultants
In this blog:Freelance web designers can generate steady leads by sharing what they know, specializing in a niche and staying connected with partners and past clients. About 77% of internet users read blogs, so posts answering common client questions can
Read More about 9 Strategies For Web Designers To Generate Leads
In this blog:Marketing attracts new leads and sales turns them into customers, so aligning both teams around shared goals helps companies convert more leads and grow revenue. Some CMOs say marketing can account for up to 40% of a company's
Read More about Sales And Marketing: Combining Both To Generate Leads
In this blog:JavaScript adds interactive features like form validation, slideshows and animations to your website, and platforms like Google Tag Manager, WordPress, Squarespace, Wix and HubSpot make it easy to install. The average user spends just 15 seconds on a
Read More about How To Add JavaScript To Your Website For More Web Visitors
In this blog:The GDPR protects B2B personal data just like consumer data, so companies contacting EU prospects need a clear legal basis and explicit consent to stay compliant. Serious GDPR breaches can bring fines of up to 20 million Euros
Read More about How The GDPR Can Impact Your B2B Marketing And Sales
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