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Fresh Thinking for Lead Discovery

Practical guides on website visitor tracking, sales intelligence and B2B marketing, from the team behind LeadLander.

Marketing 8 min read

PPC Marketing Tips To Improve Your Lead Generation

Companies today have endless ways to market themselves online. However, some strategies are more effective (and therefore more popular) than others. PPC advertising is one of these. Research has found that users click on PPC ads more often than any

Marketing 30 min read

Best Cold Email Templates For B2B Sales Consultants

Updated May 6, 2022 B2B cold emails can be a tough game. Our original article provided the best cold email templates to help you send more effective emails. Here are three additions to our original list to widen your options.

Sales 8 min read

How To Calculate Conversion Rates Using Website Visits

Data plays an essential role in helping companies monitor set KPI’s and achieve long-term goals. It reveals what works well and which practices need improvement. One area where data can make a huge difference is in the business-to-business sales process.

Sales 9 min read

A Guide To Ongoing Services For Sales Consultants

In this blog:Ongoing services are services clients pay for at regular intervals—monthly, quarterly or annually—and they help sales consultants hit their goals through recurring revenue and loyal customers. Repeat buyers refer 50% more people than one-time buyers, turning recurring clients

Marketing 8 min read

9 Strategies For Web Designers To Generate Leads

Lead generation is an essential component of any business. It’s especially important if you’re a freelance web designer who works on their own – after all, the more leads you generate, the more income you’ll earn. In that sense, learning

Marketing 8 min read

Sales And Marketing: Combining Both To Generate Leads

Sales and marketing are perhaps a company’s most essential components. The teams generate sales leads, organize b2b marketing efforts, and provide businesses with a steady stream of new prospects to pursue. Maybe that’s why some Chief Marketing Officers have said

Leadership 8 min read

How To Add JavaScript To Your Website For More Web Visitors

The average user spends just 15 seconds on each website they visit. So if your company wants to wow its web visitors, it needs to do so quickly. One of the most effective methods is to add JavaScript to your

Marketing 8 min read

How The GDPR Can Impact Your B2B Marketing And Sales

Digital marketing outreach can be a great way to make progress towards your company’s sales goals. Developing a strong digital presence is especially important when you consider that 78% of internet users conduct product research online. In the early days

Marketing 12 min read

Should You Build Or Buy An Email List?

Updated October 21, 2021 In our original article, we discussed the value of email marketing. But we also said that it’s often a better idea to build your own rather than buy an email list from other companies. Keep reading