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Katrina Oko-Odoi

GA4 Alternatives for Business Web Analytics: 5 Options

When it comes to web analytics, Google Analytics 4 (GA4) has been a game-changer in many ways, offering a more user-friendly interface, event-based tracking, and machine learning capabilities to predict future user actions. But let's face it, no tool is

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What Is Social Listening and How to Add it to Your Sales Strategy

In today's hyper-connected world, understanding your customers and prospects goes beyond traditional sales strategies. Successful sales leaders are tuning in more frequently to the digital chatter that takes place every day on social media platforms. This chatter, often rich with

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7 Common Outbound Sales Mistakes and How to Avoid Them

Outbound sales strategies can be a rewarding approach to driving sales, presenting opportunities to connect with potential customers, tell compelling stories about your products or services, and ultimately, drive business growth. Still, it's a challenging path filled with common mistakes

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10 ChatGPT Prompts to Help You Build a Follow-up Sales Email Sequence

In the world of sales, follow-up emails aren't just an afterthought; they’re essential tools for maintaining engagement, building relationships, and ultimately driving conversions. The art of crafting effective follow-up emails, though, can be challenging. It involves striking the right tone,

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Leadfeeder vs. Leadlander: What’s Changed Now That Leadfeeder Is Dealfront?

LeadLander and Leadfeeder have both become known as effective website visitor tracking solutions, with many comparable features. But with Leadfeeder’s 2022 merger and newly announced rebrand to Dealfront, it’s no longer an apples-to-apples comparison. Let’s dive into everything you need

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AI for Sales: Tips for Using Artificial Intelligence to Your Team’s Benefit

It’s no secret that artificial intelligence (AI) has emerged as a game-changing force in the business world, particularly with the revolutionary impact of the uber-popular natural language model ChatGPT. AI technology is quickly revolutionizing the way companies operate and interact

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The Ins and Outs of Sales Engagement Platforms

Sales engagement platforms are one of the best sales tools on the market. They enable your sales team to manage the entire sales engagement process from start to finish in one place. As a result, they're increasingly becoming a must-have

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