Katrina Oko-Odoi

Sales 5 min read

What is a Sales Funnel vs. Sales Pipeline? Performing Funnel Lead Generation

The terms "sales funnel" and "sales pipeline" are often used interchangeably. Sometimes, these phrases are even combined into a single concept, the "sales pipeline funnel." But while the two terms are similar, they don't represent the same thing. In fact,

Sales 5 min read

11 B2B Lead Generation Strategies for B2B Companies

If developing a B2B lead generation strategy was simple, every business would be successful. But any expert will tell you that lead generation is no easy feat. Thankfully, there’s no shortage of B2B lead generation strategies. In this article, we’ll

Sales 5 min read

What Is B2B Sales? A Comprehensive Guide to B2B Selling

B2B sales, aka business to business sales, encompasses transactions that happen between two businesses. So, if you’re a B2B sales company, it just means you sell your products or services to other businesses. Pretty simple, right? Selling in B2B may

Marketing 5 min read

5 Innovative B2B Marketing Ideas You Need For Your Business

Businesses today have a plethora of other brands to choose from. With the market more crowded than ever, business leaders must be even more creative with their B2B marketing strategy to get ahead of the competition. But how do you