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In the world of creative agencies and video production, prospect insights can be the difference between landing a new client and losing them. In 2016, creative agency and award-winning video production company Fractal Enterprise was using targeted remarketing, trackable URLs, […]
Finding and connecting with potential customers without sales prospecting tools is a lot like trying to do complex math without a calculator. It’s possible, but it takes way more energy, time, and effort to do everything manually. That’s why having […]
B2B sales, aka business to business sales, encompasses transactions that happen between two businesses. So, if you’re a B2B sales company, it just means you sell your products or services to other businesses. Pretty simple, right? Selling in B2B may […]
You don’t have to work at a creative agency to know that B2B marketing videos are one of the most powerful tactics today. With the average person likely to spend roughly 100 minutes watching videos online every day,1 video has […]
We all want more leads. But too often, we get so caught up in producing a high volume of leads that we lose sight of their quality. The reality is that it doesn’t matter if you bring in thousands of […]
Businesses today have a plethora of other brands to choose from. With the market more crowded than ever, business leaders must be even more creative with their B2B marketing strategy to get ahead of the competition. But how do you […]
Most businesses today run on data. From data collection to data analysis, the more data you have, the more likely your organization is to be successful. But with the death of third-party cookies already underway, first-party data like website tracking […]
Every day hundreds, if not thousands of people visit your company’s website. That’s a huge number of people who are showing an explicit interest in your business. But it’s difficult to target them with advertising or content if you don’t […]
The end goal of every sales strategy is to convert more prospects and improve revenue. Marketing plays a massive role in that process, and perhaps no strategy is more impactful than B2B retargeting. If you want a cost-effective way to […]
The average American sees between 4,000 and 10,000 ads every day. So how do you ensure that your company’s marketing stands out well enough to connect with its target audience? One tactic is to create and optimize your calls to […]
