Male sales professional talking on headset in front of laptop using sales prospecting tools

45 Best Sales Prospecting Tools to Drive Revenue

By: Garrett Leahy

Finding and connecting with potential customers without sales prospecting tools is a lot like trying to do complex math without a calculator. It’s possible, but it takes way more energy, time, and effort to do everything manually. That’s why having […]

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a group of business people gathered around a laptop reviewing b2b sales metrics

What Is B2B Sales? A Comprehensive Guide to B2B Selling

By: Katrina Oko-Odoi

B2B sales, aka business to business sales, encompasses transactions that happen between two businesses. So, if you’re a B2B sales company, it just means you sell your products or services to other businesses. Pretty simple, right? Selling in B2B may […]

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wooden figurines representing leads and a magnifying glass focusing on one lead for lead scoring

What is Lead Scoring? A Step-by-Step Guide

By: Garrett Leahy

We all want more leads. But too often, we get so caught up in producing a high volume of leads that we lose sight of their quality. The reality is that it doesn’t matter if you bring in thousands of […]

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Professionals around conference table reviewing website tracking data reports

5 Ways to Leverage Website Tracking Data to Boost Sales

By: Todd Masson

Most businesses today run on data. From data collection to data analysis, the more data you have, the more likely your organization is to be successful. But with the death of third-party cookies already underway, first-party data like website tracking […]

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How to Identify Anonymous Website Visitors

By: Alexandra Suarez

Every day hundreds, if not thousands of people visit your company’s website. That’s a huge number of people who are showing an explicit interest in your business. But it’s difficult to target them with advertising or content if you don’t […]

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Two hands pointing at a laptop screen and one hand scrolling on laptop trackpad

LeadLander or ZoomInfo: A Comparison

By: Alexandra Suarez

Website visitor tracking is an easy way to discover new leads and learn more about existing ones. It’s a tool that can help your business refill its sales pipeline more consistently and achieve a higher rate of conversions. But there […]

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