Finding new, quality leads can feel like a monumental task without the right tools. Which is why our mission at LeadLander is to build the tools that businesses supercharge their lead generation and conversion efforts—like LeadLander AI message. We’re constantly improving our platform and expanding our partnerships to provide customers with a robust toolkit that helps you do just that.
Today, we’re going to walk you through a step-by-step guide for identifying and reaching out to new leads that’s simple, effective, and proven to drive results. In a nutshell, it involves using LeadLander’s capabilities alongside Apollo’s email features and AI messaging. Let’s dive in.
Step 1: Discover New Leads with LeadLander
Though we’re known as a website visitor tracking tool, LeadLander has evolved into an all-in-one platform for lead generation and conversion. The first step is to review leads coming to your website that look promising. Whether you’re looking for startups in the tech space or executives in finance, you can filter leads based on different criteria and then decide those you want to engage with. Then, you can:
- Click on “Discover Contacts” under a Company name. A list of contact names and positions will appear.
- Select the individual contact you want to engage with. Typically this is based on their role at the company, whether it’s the VP of Operations or the Head of Marketing.
Step 2: Unlock Lead Contact Details with Apollo Email
Think of Apollo‘s email features as your VIP pass to decision-makers’ inboxes. With Apollo’s massive contact database accessible right inside LeadLander, there’s no need for intricate workarounds—uncovering a contact’s email address is a straightforward process. Use your credits to access valuable contact information so you can take the first step in creating meaningful business relationships. Do this:
- Once you’ve selected the contact you want to send a message to, click the “Reveal” button. Doing this will use one Credit from the Apollo Contacts credit balance on your account.
- A pop-up window will appear with the contact details available for this individual, which may include email address, phone number, and LinkedIn profile. Now you’re ready for the final step!
Step 3: Craft Tailor-Made Messages with LeadLander AI
The power of personalization can’t be underestimated, especially with LeadLander’s AI capabilities by your side. The AI isn’t just an add-on; it learns as you engage, making each outreach more effective than the last. Here’s how to use it:
- After revealing the contact email using Apollo, click the dropdown arrow next to their email address and select “Generate AI Message.”
- The system automatically generates an email message personalized to this individual. In the example below, you can see the areas that were personalized underlined in red.
Since the tool learns with you, as you edit and tweak the messages, it will adjust future outputs based on your edits.
Take the Wheel with LeadLander and Apollo Today
LeadLander isn’t merely a tool; consider it your strategic partner in redefining how you approach generating and converting leads. With the seamless integration of lead identification, Apollo emails, and AI, you’ve got yourself an all-encompassing playbook for success.
The journey is just getting started, and each feature of LeadLander synergizes with the other, putting you on the fast track to exceed your business goals.
If you’re already a LeadLander customer, give this 3-step process a try. If you haven’t tried LeadLander yet, sign up for a free 14-day trial, no credit card needed.