Reliable data is critical to inform your business strategies and drive the desired results. Which is why it’s likely your company has been using Universal Analytics for years. But with digital marketing technology constantly evolving, it’s essential to stay up-to-date […]
As a B2B sales leader, you’re always looking for ways to maximize your sales and reach more potential customers. In today’s world, video prospecting is a powerful tool that can help you do just that. But wait, what is prospecting […]
Today, we’re covering ICP marketing. It’s a strategy that can completely transform your marketing processes and optimize your sales prospecting lists. But as with any powerful strategy, you have to know what you’re doing. In short, ICP marketing is a […]
ChatGPT is a powerful artificial intelligence (AI) language model (aka online tool) developed by OpenAI. It has been trained on a massive amount of data, making it intelligent enough to generate human-like responses to different types of requests or prompts. […]
Sales engagement platforms are one of the best sales tools on the market. They enable your sales team to manage the entire sales engagement process from start to finish in one place. As a result, they’re increasingly becoming a must-have […]
B2B and B2C companies sell and market their products and services to totally different audiences. As a result, the marketing and sales approach should also be different for each. Understanding whether your customer base is B2B or B2C is essential […]
Let’s talk about B2B intent data. Businesses today have to think smarter and faster to keep up with the competition. It’s not enough to just generate leads and pitch your products or services to them. Instead, it’s about understanding timing, […]
While the United States still doesn’t have any federal privacy laws related to personal data, several new data privacy laws will be enacted at the state level in 2023. With Data Privacy Day right around the corner, now is an […]
The terms “sales funnel” and “sales pipeline” are often used interchangeably. Sometimes, these phrases are even combined into a single concept, the “sales pipeline funnel.” But while the two terms are similar, they don’t represent the same thing. In fact, […]
Despite what you may have heard, cold calling still works. More than 71% of buyers agree they want salespeople to reach out to them and over 50% of decision-makers want to be contacted via phone. But, similar to cold email, […]
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