Two businesspeople stand over a desk looking at customer intent data insights

What Is Intent Data and Where Does it Come From?

By: Todd Masson

In a crowded market, understanding and leveraging intent data is like having a crystal ball for your business. Intent data can be a powerful tool that offers insights into potential customers’ interests and purchase intentions. But where does this valuable […]

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Laptop on desk with man's hands typing and screen showing a LinkedIn profile

LinkedIn SEO Optimization: 6 Steps to Drive Results

By: Todd Masson

For B2B sales teams, LinkedIn is a pivotal platform for prospecting, lead generation and nurturing. An instrumental part of these efforts is a strong LinkedIn company page. This page serves not just as a digital footprint, but as a dynamic […]

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Hacker sitting at a laptop working on email phishing scam

Beware of Data Privacy Email Phishing Scams

By: Brett Habermann

Businesses are constantly grappling with the complexities of data privacy today. Regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have made data protection a top priority given the legal implications for non-compliance. Sadly, […]

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Sales reps typing on desktop computer working on CRM symbolizing CRM-LeadLander integration

Choosing a CRM that Integrates with LeadLander

By: Todd Masson

For businesses today, Customer Relationship Management (CRM) systems have become nothing short of essential. They serve as the backbone of modern sales, marketing, and customer service teams, helping businesses manage contacts, identify sales opportunities, nurture customer relationships, and execute targeted […]

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image of a tablet showing charts and graphs symbolizing alternatives to google analytics 4 web analytics tools

GA4 Alternatives for Business Web Analytics: 5 Options

By: Katrina Oko-Odoi

When it comes to web analytics, Google Analytics 4 (GA4) has been a game-changer in many ways, offering a more user-friendly interface, event-based tracking, and machine learning capabilities to predict future user actions. But let’s face it, no tool is […]

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