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Sales is a constantly evolving line of work. The strategies you used to close a deal yesterday may no longer work tomorrow. And sometimes, new ideas come along that change the game completely. That’s exactly what many expect will happen […]
Are you like most businesses that prioritize customer acquisition? Getting new customers is crucial, but customer retention drives actual business growth. Customer retention reduces marketing costs, increases customer lifetime value (LTV), and improves your bottom line. While many customer retention strategies exist, […]
Updated May 19, 2022 With the advent of hybrid work and all the added hours logged online, data privacy’s got the spotlight in 2022. Surveys show that 86% of consumers are concerned about it. Data like this led Apple to […]
2021 was one for the record books. Many of us had to adapt our marketing and sales tactics in the wake of unprecedented changes in consumer behavior. But the skills you used to navigate through 2021 may not be the […]
While your 2021 was likely filled with wins and losses, closing out the year strong can prepare you for a successful 2022. We put together this article to ensure you finish the year strong and are ready to tackle 2022. […]
Updated April 22, 2022 Nearly 4.5 billion people across the globe are active on social media. 82% are over the age of 13 in North America and have social media accounts. With statistics like these, it’d be silly for your […]
A whopping 99% of marketers say that personalization helps them advance customer relationships. Many of these professionals use audience segmentation to deliver that targeted personalization. But a smaller number use UTM parameter tracking, and a very small minority uses both UTM […]
Research shows that 93% of B2B marketers use email to generate inbound leads. That speaks to the impact a well-planned email marketing strategy can have on your B2B sales figures. But if you want to get as much out of […]
Updated February 11, 2022 It would be wonderful if every lead in your pipeline was ready to buy from you immediately. But, sadly, that’s just not the way things work. To hit your sales goals, you need to advertise to […]
Internet marketing has never been more important. Research shows that 81% of consumers research online before making a purchase. So if your company can stand out during that research process, it should grow its revenue considerably. One way to do […]
