Nearly 4.5 billion people across the globe are active on social media. 82% are over the age of 13 in North America and have social media accounts. With statistics like these, it’d be silly for your company to neglect to search for online leads on popular social media platforms. But if you want to generate leads on social, like Facebook (now known as Meta), TikTok, or LinkedIn, you need the right strategies. We’ve put together this article to help you find those strategies. Keep reading to see the latest tips and tricks for generating leads on social media for the year ahead.

The value of social media marketing to generate leads on social

Social media marketing gives you access to a huge pool of potential customers. But it also offers several benefits that can be tough to find through other marketing channels. Here are three that are worth thinking about.

Super precise targeting

When you advertise on platforms like Facebook, TikTok, and LinkedIn, you can get precise about how you define your target audience. 

Unsurprisingly, users provide a lot of information about their preferences and interests. Social media brands allow companies to leverage this information to show ads to a small subset of carefully defined users.

You can use this feature to develop more online leads and get a higher ROI from your campaigns. It should enable you to only show your ads to users who are the most likely to buy from you.

Build audiences for free

Social media platforms are also an excellent channel for building an audience you can later convert into paying customers. And the best part is, you can do this for free.

When you share posts that members of your target audience find valuable, they’ll follow you to see more of them in the future. At that point, you can serve marketing content without even having to pay for ads.

Easily track your performance

Social media platforms also have built-in analytical features that make it easier to track your ROI and determine the effectiveness of your campaigns. This makes it easier to cut a poorly-performing campaign early and reinvest in ones that exceed your expectations.

Utilize Facebook’s Ad features to help generate leads from social.

Top strategies to generate leads online through Facebook

Now that we know why advertising on social media is valuable let’s take a look at specific strategies. Here are the best ways to generate leads online with Facebook in 2022.

Use video

There’s statistical evidence showing that video ads perform better than non-video content on platforms like Facebook. So if you’ve been running advertisements on this social media platform and they’re not meeting your expectations, a good first step could be to spin up video versions.

Run a giveaway

Giveaways can effectively create buzz around your brand and build a larger following on your social media pages. Running one on your Facebook page could be just what you need to find more leads.

When running a giveaway, ask people to enter by sharing one of your posts or using a special hashtag. This equates to free advertising, as your entrants’ friends could see these posts and you receive more buzz.

Use Facebook advertising

You can spend $1 per day on Facebook advertising and get your brand in front of 4,000 people who wouldn’t have seen it otherwise. Those 8,000 eyeballs become even more valuable when considering how precise you can get with audience targeting on Facebook.

So even though you can advertise on Facebook for free, dedicating a bit of your marketing budget to Facebook ads could be worth it.

Pin lead-catching posts to the top of your profile

When someone visits your profile, they typically don’t spend much time on it. That’s because you’re competing for their attention with everything else that the internet has to offer.

It’s why you’ll want to be sure to pin lead-generating posts to the top of your Facebook profile. That way, one of the first things that a new visitor sees is the ideal message for getting them into your sales funnel.

Finding online leads on TikTok

Get involved with the latest trends

TikTok is a platform that’s grown around trends. A new video format emerges, and people race to create versions to highlight their personalities. Directions on the platform get millions, if not billions of views, and people proactively search for them.

That means your brand could get a ton of views on TikTok by jumping on the latest trends. If you can identify and create exciting videos in the early stages of a trend, you could build a significant audience for yourself.

Add a clickable link to your bio

You could get all of the views on your TikToks in the world, but they may not, ultimately, mean much for your brand if users don’t have an easy way to take the next step. That’s why it’s essential to have a clickable link on your bio.

Users might be interested in learning more about you. But they likely won’t exit their TikTok app and search for you online. If you allow them to click a simple link within the TikTok app, it becomes much likelier they visit your website. And you can get them into your sales pipeline software once that happens.

Partner with TikTok influencers

Maybe you’re not interested in spending the amount of time and energy it will take to build a dedicated following for your brand on TikTok. If so, partnering with TikTok influencers could be a better strategy. Advertising with them allows you to avoid the negative implications of standalone ads, which many users instinctively ignore.

Go live

In 2021 live streaming viewership increased by 49% and is expected to grow in the years to come. That’s why your company may also want to consider going live on TikTok. Doing so could be a great way to tap into a growing audience and make your brand stand out from others on the platform.

How to get more leads on LinkedIn

Join groups

LinkedIn groups are a great place to meet new people on the platform. You can find groups that focus on topics directly relevant to your company and what it sells. Then you can build relationships with a like-minded audience and, later, advertise to them directly.

Post insightful content from personal accounts

Perhaps the best way to find leads on LinkedIn is to regularly post content that you know your desired audience will care about. This can include insightful blog posts, relevant statistics, and engaging video content.

You can post this content on your company’s page, but you may get more organic interest in the content if you post it from leaders’ profiles, such as your CEO or CTO.

People on social media platforms are more likely to engage with individual accounts than they are with company ones. And helping your leaders build an audience on LinkedIn will only be suitable for your brand in the long term.

Focus on connecting, not making sales

Just 17% of salespeople would describe themselves as pushy. But prospects say that the actual number is closer to 50%. If you push sales content too much on your LinkedIn profile, you could turn people away from your company.

That’s why it’s best to focus on building relationships on LinkedIn instead of making sales. In the long run, these relationships should convert to sales numbers without creating a negative pushy reputation for your brand.

LeadLander can assist with helping you generate leads from social – and convert them.

Sales pipeline software from LeadLander makes it easier to convert social media leads

Sales pipeline software can help you get more out of your social media advertising in 2022. If you’re interested in enhancing your advertising efforts on platforms like Facebook, TikTok, and LinkedIn, LeadLander can help.

Our website visitor tracking software gives you a wealth of information about who’s visiting your website and how they’re getting there. This can tell you which of your social media accounts is performing best and help you follow up with users from one of your profiles to your website. Consider it your helping hand to generate leads from social.

Sign up for a risk-free 14-day trial of LeadLander today.

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