90% of consumers say they’re likelier to buy from a brand that recognizes and remembers them. If you can share targeted content with a person as they progress through their buying journey, you’re likelier to convert them at the end
Read More about How To Build A Drip Template That Wins More Conversions
Almost one out of every eight jobs in the United States is a full-time sales position. That shows just how important sales jobs are to a company’s success. It’s also why many are interested in becoming a salesperson. But before
Read More about 15 Sales Terms Every New Salesperson Should Know
Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right
Read More about 10 Email Capture Strategies To Boost Your Lead Gen
A recent survey found that 87% of marketers say their ABM campaigns give them the best ROI. Statistics like these suggest ABM will only grow in popularity. If you’re reading this in the first place, you’re likely interested in finding
Read More about Do You Need An ABM Certification To Get Into Account-Based Marketing?
Did you know that retargeting can lift ad engagement rates by 400%? So clearly, retargeting needs to be at the center of any strategy to get leads and achieve targeted sales goals. But how do you retarget website visitors through
Read More about How To Retarget Website Visitors On Instagram, Tiktok, And More
Only 25% of companies last for 15 years or longer. If you want your business to make it into this group, you’ll need a reliable way to attract new customers and continue growing. Most companies have a marketing plan designed
Read More about What Is Acquisition Marketing? 7 Strategies For Growth
A study from Barracuda found that bots account for 64% of all traffic on the internet. That’s bad news for all companies using website visitor tracking data to inform their sales strategy. It means that as much as 64% of
Read More about Two-Thirds Of Internet Traffic Comes From Bots: What That Means For B2B Sales
Google uses web trackers on 86% of the top 50,000 websites. They do so because web trackers help companies understand their audience better, which helps it craft more targeted marketing materials. Here, we cover the ins and outs of web
Read More about What Is A Web Tracker? A Guide To Tools And Services
83% of marketers currently use third-party cookies to inform their decision-making. This practice helps them understand the type of content a user cares about by using web tracking technology to see what they look at on other websites. This is
Read More about What Is Cross-Web Tracking?
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