Research suggests the return on investment for email marketing is an impressive $36 for every $1 spent. But to achieve that ROI at a level that impacts your company, you need large email lists that are full of the right
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A recent survey found that 87% of marketers say their ABM campaigns give them the best ROI. Statistics like these suggest ABM will only grow in popularity. If you’re reading this in the first place, you’re likely interested in finding
Read More about Do You Need An ABM Certification To Get Into Account-Based Marketing?
Research shows that 80% of consumers prefer to do business with a brand that personalizes their experience. That's why marketing segmentation is becoming increasingly important – especially if you want to give your audience members the personalized experiences they crave.
Read More about A Beginner’s Guide To Psychographic Marketing
Did you know that retargeting can lift ad engagement rates by 400%? So clearly, retargeting needs to be at the center of any strategy to get leads and achieve targeted sales goals. But how do you retarget website visitors through
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Multiple companies still use hidden web beacons to track their users’ behavior online, and it’s high-time companies shift marketing strategies to embrace growing consumer sentiment around internet privacy. In this article, we’ll discuss web beacons, how they intersect with the
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Only 25% of companies last for 15 years or longer. If you want your business to make it into this group, you’ll need a reliable way to attract new customers and continue growing. Most companies have a marketing plan designed
Read More about What Is Acquisition Marketing? 7 Strategies For Growth
A study from Barracuda found that bots account for 64% of all traffic on the internet. That’s bad news for all companies using website visitor tracking data to inform their sales strategy. It means that as much as 64% of
Read More about Two-Thirds Of Internet Traffic Comes From Bots: What That Means For B2B Sales
Google uses web trackers on 86% of the top 50,000 websites. They do so because web trackers help companies understand their audience better, which helps it craft more targeted marketing materials. Here, we cover the ins and outs of web
Read More about What Is A Web Tracker? A Guide To Tools And Services
83% of marketers currently use third-party cookies to inform their decision-making. This practice helps them understand the type of content a user cares about by using web tracking technology to see what they look at on other websites. This is
Read More about What Is Cross-Web Tracking?
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