businesswoman's hand holding a pen with papers and a tablet in front of her on a desk representing sales intelligence tools

Sales intelligence is a crucial component of B2B sales success. But what exactly is it, and why is it so important for sales teams in the B2B space? At its core, sales intelligence involves the use of data analysis and insights to enhance sales performance, improve lead generation, and help leaders make informed decisions that drive business growth. In other words, it involves leveraging data to understand your potential customers better and create more targeted, effective sales strategies.

One of the most powerful types of prospect data that makes up part of sales intelligence is website visitor identification data. Website visitor data is an essential component of a data-driven approach to sales as digital interactions play an increasingly central role in the B2B sales journey. Understanding who visits your website, their behavior, and their interests can provide unprecedented insights into your potential clients, presenting opportunities to tailor your sales efforts more precisely and, ultimately, close more deals. 

Today, we’re delving into the world of sales intelligence and exploring how to effectively harness website visitor identification data from your sales intelligence software to boost your B2B sales success. Specifically, we’re exploring two primary scenarios where website visitor data plays a significant role in enhancing your sales strategy.

Scenario 1: Proactively Reaching Out to Prospects

Imagine this: you’re able to identify who’s visiting your website, what pages they’re most interested in, and even able to find their contact data. Sounds like a dream, right? But with website visitor tracking data, it’s a reality. Let’s walk through how this could potentially transform your sales approach.

Consider the visitor is a C-suite executive from a company in your target market who has been browsing through your product features page. Using visitor identification software, you can identify them, track their journey on your site, and obtain their contact information.

After analyzing the prospect’s browsing behavior (which pages they visited, how much time they spent on each, etc.), you now have a more solid understanding of their potential interests. Now you’re in an advantageous position to make the first move. You can reach out to the individual proactively—but not with a generic sales pitch. Instead, you create a tailored conversation based on their interests as inferred from their site behavior. This proactive, personalized outreach can significantly increase your chances of conversion.

Businessman stands on the phone holding a clipboard talking about sales intelligence data

Scenario 2: Tailoring Your Pitch Based on Customer Behavior

Let’s explore another situation: you’re already in touch with a company, and perhaps you’re even in the middle of negotiating a potential deal. As a prospective customer who is eager to benefit from your solutions, they’ve been visiting your site frequently. Thanks to the website visitor identification data from your sales intelligence software, you can see exactly what pages they’re visiting.

Suppose they’ve been repeatedly looking at a specific feature page or your software integrations page. This is valuable insight and indicates either their areas of interest or potential concerns. You can leverage this information to tailor your pitch or discussion accordingly.

For instance, if they’ve been viewing a specific feature page, your next conversation could revolve around how this feature can solve their business problem, or maybe even offer a live demonstration. If they’re looking at your integrations page, it might imply they’re interested in how your product will fit within their existing tech stack. You could therefore plan to focus on the ease of integration and the compatibility of your product with popular tools they already use.

Let’s say you do your due diligence and discover that they use a project management tool that your software unfortunately doesn’t integrate with. Now you have the opportunity to develop an alternative suggestion/solution ahead of your next sales call with the prospect. After speaking with the product team, you know that you can offer them to set up an integration with their tool through Zapier instead. Crisis averted!

By aligning your pitch with the prospect’s behavior, you’re demonstrating your commitment to meeting their specific needs, ultimately establishing trust and helping drive a successful sale.

Group of co-workers discussing sales intelligence software

Access the Best Website Visitor Identification Data

Sales intelligence, particularly website visitor identification data, has the potential to greatly improve your sales strategy. The right data from the right marketing and sales intelligence tools can help you understand your prospects better, enabling you to reach out more proactively and tailor your discussions to their interests and needs—leading to higher conversion rates.

LeadLander is proud to be the longest-standing sales intelligence software specializing exclusively in website visitor identification. We’ve refined our algorithms and grown our database over decades, leading to incredibly accurate, expansive company data that adds incredible value to any organization’s sales efforts and strategy.

If you’re ready to give LeadLander a try, sign up for a free 14-day trial, no credit card needed.


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