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Sales engagement platforms are one of the best sales tools on the market. They enable your sales team to manage the entire sales engagement process from start to finish in one place. As a result, they’re increasingly becoming a must-have […]
B2B and B2C companies sell and market their products and services to totally different audiences. As a result, the marketing and sales approach should also be different for each. Understanding whether your customer base is B2B or B2C is essential […]
Let’s talk about B2B intent data. Businesses today have to think smarter and faster to keep up with the competition. It’s not enough to just generate leads and pitch your products or services to them. Instead, it’s about understanding timing, […]
While the United States still doesn’t have any federal privacy laws related to personal data, several new data privacy laws will be enacted at the state level in 2023. With Data Privacy Day right around the corner, now is an […]
The terms “sales funnel” and “sales pipeline” are often used interchangeably. Sometimes, these phrases are even combined into a single concept, the “sales pipeline funnel.” But while the two terms are similar, they don’t represent the same thing. In fact, […]
Despite what you may have heard, cold calling still works. More than 71% of buyers agree they want salespeople to reach out to them and over 50% of decision-makers want to be contacted via phone. But, similar to cold email, […]
People who visit your website already have some interest in what you offer, and website visitor tracking data allows you to get detailed information about who’s visiting your website, when they visited, where they visited from, and more. Most businesses […]
If developing a B2B lead generation strategy was simple, every business would be successful. But any expert will tell you that lead generation is no easy feat. Thankfully, there’s no shortage of B2B lead generation strategies. In this article, we’ll […]
Our website tracking and audience identification tool just became even more powerful thanks to our new partnership with the sales intelligence platform, Apollo.io—so you can generate leads more easily. We know you’re always looking for ways to generate leads and […]
In the world of creative agencies and video production, prospect insights can be the difference between landing a new client and losing them. In 2016, creative agency and award-winning video production company Fractal Enterprise was using targeted remarketing, trackable URLs, […]
