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Many large marketing and sales data platforms today offer a buffet of features designed to help boost your leads, conversions, and revenue. That’s all well and good — and it sounds great — but it’s important to ask whether it […]
Businesses are constantly grappling with the complexities of data privacy today. Regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have made data protection a top priority given the legal implications for non-compliance. Sadly, […]
If you’ve ever found yourself thinking about why customers should choose your product or service over the competition, then you’re asking the right questions. This is where a compelling brand value proposition comes into play. A value proposition is a […]
Sales data holds a wealth of insight that can help guide your initiatives and sales campaigns, if you wield it strategically. Data-driven sales strategies are essential for optimizing sales performance and achieving long-term goals. If you’re a B2B sales leader […]
For businesses today, Customer Relationship Management (CRM) systems have become nothing short of essential. They serve as the backbone of modern sales, marketing, and customer service teams, helping businesses manage contacts, identify sales opportunities, nurture customer relationships, and execute targeted […]
When it comes to web analytics, Google Analytics 4 (GA4) has been a game-changer in many ways, offering a more user-friendly interface, event-based tracking, and machine learning capabilities to predict future user actions. But let’s face it, no tool is […]
Finding new, quality leads can feel like a monumental task without the right tools. Which is why our mission at LeadLander is to build the tools that businesses supercharge their lead generation and conversion efforts—like LeadLander AI message. We’re constantly […]
Despite the naysayers, the age-old sales tactic of cold emailing is still an essential tool in the B2B marketing and sales playbook. It can actually be quite effective—if you catch people at the right time and say the right thing. […]
By now, we’re all well aware how drastically the remote working era ushered in by the COVID-19 pandemic has profoundly changed the way businesses operate. But more and more companies are making the deliberate choice to return to the office—at […]
For sales and marketing leaders, the sea of data available on user behavior, preferences, and more is invaluable—offering insights, driving strategies, and indicating trends in the market. But as the saying goes, with great power comes great responsibility. Major data […]
