Many large marketing and sales data platforms today offer a buffet of features designed to help boost your leads, conversions, and revenue. That’s all well and good — and it sounds great — but it’s important to ask whether it all comes with an unanticipated cost. Are you serving up your corporate data on a silver platter in exchange for this technology? You very well might be.
Today, we’re exploring how large sales leads platforms and data aggregators handle your corporate data compared to LeadLander’s approach to web visitor tracking. Hint: we don’t share your data, but they might.
Logging the Digital Rainforest: The Approach of Large Data Aggregators
Think of one of the big name business data aggregators. You’ve likely seen their ads promising revolutionary data insights that can skyrocket your sales results. You might even be using one of them. When you first sign up, it can seem like you’re stepping into a new realm of possibilities with a wide range of interesting data types. But the thing is, these types of big data aggregators come with a catch: they request access — some platforms actually require it — to your CRM, emails, and various other applications to “serve you better,” usually in the form of customer intent data. This sounds straightforward enough at first … but on second thought, what does that really mean?
Here’s an analogy: Imagine these sales data platforms as logging companies in the Brazilian rainforest. They clear-cut and scrape insights — from advertising data to drafted emails, often scanning for keywords to create what they call customer “intent data.” Sounds smart, right? If your customer is asking about pricing plans, it only makes sense that they have an intent to upgrade. Well, probably — or they’re thinking about downgrading or canceling. But still, there’s some sort of intent there.
Which brings us to the problem of false positives. Just because you emailed a friend about enjoying a hotdog at a Giants game doesn’t necessarily mean you’re in the market for a bulk purchase of Oscar Meyer weiners. But with these platforms, that’s exactly what their customer intent data might tell you — serving up inaccurate or misleading intent data that holds little actual value.
One of these sales data platforms is already under investigation, in fact, for potential violations of consumer protection laws. This further calls into question the ethics of these data scraping practices — and whether you want them associated with your company.
At the end of the day, it would be worth understanding how firms like Clearbit, ZoomInfo, or 6Sense are getting their data. Are you giving these big data leaders your corporate intel, or are they giving it to you?
The LeadLander Difference: Cultivating Growth without Scraping Data
On the other end of the spectrum, there’s LeadLander — a platform which we painstakingly designed to turn anonymous website visitor data into actionable insights. Unlike the data aggregators we mentioned before, LeadLander doesn’t need to scrape your CRM or emails to provide the valuable insights you need to drive sales.
Skip the questionable customer intent data and focus instead on leads who are already aware of your offering and on your website. LeadLander’s anonymous website visitor tracking is an instrumental tool for sales teams, inside sales reps, and hunters, delivering real-time data that turns cold leads warm. No scraping. No clear-cutting. Just enriched, actionable data for better decision-making — giving you accurate insights that you can act upon and nurture valuable relationships from there. Keep your corporate data safe and skip the worries around consumer protection.
Is Data Scraping Worth the Risk?
While large sales data platforms and aggregators offer extensive features and capabilities, they do so at a potential cost to your corporate privacy and consumer protection. But LeadLander stands apart; we respect your data and operate on the principles of privacy.
This isn’t to say that one model is definitively better than the other. Instead, we encourage you to ask yourself: Is the value of these platforms worth the data you’re handing over? Sometimes, the cost is simply too high.
If you’re looking for a sales leads platform that won’t share your data and will instead actively help you protect your corporate privacy while cultivating warm leads, then LeadLander may be a fit. Sign up for a free 14-day trial, no credit card needed.