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Preparing for the Switch to Google Analytics 4 with LeadLander

By: Brett Habermann

Reliable data is critical to inform your business strategies and drive the desired results. Which is why it’s likely your company has been using Universal Analytics for years. But with digital marketing technology constantly evolving, it’s essential to stay up-to-date […]

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What Is The Uniform Personal Data Protection Act?

By: Alexandra Suarez

Data privacy has never been more important: Nearly 80% of U.S. adults are concerned about how companies use their data. That’s led some to call for more stringent legislation regulating how businesses in the U.S. collect, store, and analyze consumer […]

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Startup Sales Tips: How To Implement Tiered Pricing

By: Alexandra Suarez

In 2019, about 90% of all new startups failed. While the success rate of startups can is low, the fact is that most startups aren’t able to attract enough business to stay alive. Most companies understand the role that marketing […]

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How To Plan An Effective Lead Nurturing Campaign

By: Alexandra Suarez

Research shows that 80% of new leads never translate into sales. That’s a massive pool of potential customers who you’re allowing to walk out the door. But you can bring that number down by implementing a well-designed lead nurturing campaign. […]

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10 Of The Best Sales Books To Up Your Lead Gen Game

By: Alexandra Suarez

Whether you’re in B2B sales or B2C, you need to follow the right strategies if you want to hit your revenue growth goals. Sometimes you can come up with these strategies on your own. But other times, you may need […]

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How To Come Up With More Ideas To Generate Leads

By: Alexandra Suarez

Consistently generating leads is an essential part of succeeding in your business. But if you don’t have many leads in your pipeline, your company could quickly start to stagnate and even decline. That’s why being able to come up with […]

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Aligning Your Company Segments And Why It Matters

By: Alexandra Suarez

As companies grow, it can be difficult for them to maintain the same level of cohesion they had when they were smaller. What used to occur naturally often starts to require a concerted effort on the part of leadership. That’s […]

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13 Must-Have Sales Tracking Templates For Startups

By: Alexandra Suarez

Updated August 24, 2021 Data is everything. It enables you to track your progress over time and make adjustments where they’re needed to achieve optimal growth. Otherwise, you’re stuck guessing what your startup needs to do to achieve its goals. […]

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LinkedIn Lead Generation: 5 Strategies To Reach Your Sales Goals

By: Alexandra Suarez

LinkedIn helps professionals form connections with like-minded people and companies. It’s also become a hub for high-quality information across different industries. But LinkedIn can also be an impactful place to market your products or services to generate new leads. If […]

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