Any sales rep worth their salt knows first-hand just how critical it is to connect with leads quickly in order to close a sale. Some statistics show that as much as 38% to 52% of sales go to a lead’s first responder. That’s a big number!
When your sales team doesn’t have access to real-time data while in the field, this can lead to delayed response times and lost sales — which no one wants. While some lead tracking software platforms may offer desktop access on mobile phones, few offer standalone website visitor identification mobile apps.
At LeadLander, we’re committed to evolving to best serve our clients’ sales and marketing programs — which is why we’ve been hard at work developing an app to help fill this need. We’re proud to introduce our iOS- and Android-friendly website visitor tracking mobile app, which your sales and marketing professionals can now use to track and engage with leads on the go.
Curious how this new app can benefit your biz? We’re breaking down five advantages of LeadLander’s mobile app, from receiving real-time alerts and detailed analytics, to improved team collaboration and more.
1. Get Real-Time Alerts for Leads
An overwhelming 99% of B2B companies don’t contact a lead within the first five minutes of an inquiry. With LeadLander’s real-time lead alerts, your company can be part of the 1% that does.
Our website visitor tracking mobile app’s ability to monitor visitors’ activity on your site gives you current details and company info. on who is visiting your site and what pages they visit. Receive instant alerts for leads and improve the chances of a sale by engaging with them while they’re still at peak interest in your products or services.
2. Enjoy Enhanced Mobile Accessibility
For sales teams on the go, accessing data from a mobile phone is far more convenient than logging onto a bulky laptop from the car or plane.
This flexibility allows sales or marketing reps to quickly check visitor data and follow up on leads, even when attending trade shows or traveling to and from sales meetings and pitches.
Aside from easily accessible data, LeadLander’s mobile app is also user-friendly and allows for multiple customizations, giving you the freedom to narrow your searches and personalize your lead-tracking experience.
Like LeadLander’s desktop platform, the mobile website visitor tracking app allows you to customize your alerts based on target accounts. This means you can set up automated alerts that notify you immediately when a target account visits your website, allowing your team to reach out quickly and increasing the likelihood of a sale.
3. Make Streamlined Follow-Ups
The mobile app doesn’t just track leads — it also streamlines follow-up processes. By accessing information in real-time, sales reps can send tailored follow-up emails without having to wait to access important account data on their desktops. Reps can even use LeadLander’s built-in AI feature to generate messages automatically tailored for each lead based on pre-entered data about the company.
Timely and relevant follow-ups are essential for nurturing leads and increasing conversion rates, and the LeadLander app helps make this process seamless.
4. Receive Comprehensive Data On-the-Go
Real-time leads are only a fraction of the features available on the mobile app. You can also quickly generate reports all in one easily accessible, secure place thanks to LeadLander’s robust security measures.
The app makes it easy for team leads to create reports or view data based on target company visits, ISPs, specific page visits, locations, and more.
Sales teams can review this information in real time — so they can easily tailor their pitches based on the most relevant data. Marketing teams can also use this information to refine their marketing strategies and optimize conversion rates.
By learning which pages your leads visit most, you can customize your pitches to address the offerings or features of most interest to them.
5. Improved Team Collaboration
Sales success revolves around effective communication and collaboration among sales and marketing teams. Real-time website visitor tracking helps you avoid costly miscommunications with your team. Never double-up on communication with a lead or lose out on a sale because a prospect slipped through the cracks never to be heard from again.
Sales reps can share insights and updates with their colleagues while in the field rather than waiting until the end of the day to update the information on a desktop — keeping the ball rolling so you can engage and nurture leads when their interest is highest.
Stay Connected With LeadLander
Responsiveness matters, especially for business owners, marketing professionals, and sales teams that are always on the move. By eliminating the need for a desktop, LeadLander’s website visitor tracking mobile app helps sales and marketing reps stay connected on the go.
With real-time lead alerts, a user-friendly interface, and comprehensive data all in one convenient app, companies can focus their efforts on generating lasting relationships with customers instead of chasing cold, unqualified leads.
The best part? The information you receive or generate on the app — as well as your preferences, alerts, and settings — is also available on LeadLander’s desktop platform, allowing you to seamlessly switch between them.
Start securing leads today by downloading the LeadLander app for iOS or Android.