Turn Your Agency Expertise Into Revenue: LeadLander’s New White-Label Solution

Here’s a scenario that probably sounds familiar: a client asks if you can help them understand who’s visiting their website. They want to identify prospects, track behavior, and nurture leads from their website traffic. You know exactly which tools could help, but recommending them means sending your client elsewhere, losing both the revenue and a piece of that relationship.

Most agencies face this dilemma regularly. Clients expect sophisticated data capabilities, but building and managing tech products isn’t your business. LeadLander’s new agency white-label solution changes this equation.

The Agency Revenue Gap No One Talks About

When agencies refer clients to third-party tools, they lose revenue while simultaneously weakening their position as the go-to strategic partner. Your client starts getting support from another vendor, builds relationships with their team, and suddenly you’re no longer the only expert in the room.

But inbound marketing on its own is tough, and B2B clients need website visitor identification tools to compete effectively. Industry data tells us that 98% of website visitors leave without filling out a form or making contact. That’s a massive blind spot that your clients can’t afford to ignore.

What if you could deliver this solution under your own brand, maintaining complete control of the client relationship while generating recurring revenue? Now you can.

What Makes This White-Label Solution Different

At LeadLander, we’ve been working with agencies for a long time, and we understand your needs as a B2B solution provider. We designed this product with your business model in mind.

LeadLander’s white-label platform goes far beyond just slapping your logo on someone else’s product. It’s a fully customizable solution that becomes your product in every way that matters to your clients.

When your clients log in, they see your branding across the platform. The domain is yours. The visual identity is yours. The experience feels like something you built specifically for them (because as far as they’re concerned, you did).

When you onboard clients, the platform appears to be your brand’s own product. Your clients get powerful visitor identification and tracking capabilities without ever knowing another vendor is involved. That’s the level of customization we’re talking about.

But the real differentiator is what happens behind the scenes. Unlike other white-label offerings that leave you managing technical infrastructure, customer support, and ongoing product development, LeadLander handles all of that. You get:

• Complete technical management: No servers to maintain, no updates to deploy, no infrastructure headaches. LeadLander manages the entire backend so you don’t have to hire developers or build a technical operations team.
• Full sales and training support: Your team gets comprehensive training on the platform, and LeadLander provides demo support when you’re pitching new clients. You’re never left figuring out complex features on your own.
• Ongoing customer success: While you maintain the primary client relationship, LeadLander’s support team is available to help with technical questions and advanced configurations.
• Rapid deployment: Most agencies can start offering their white-label solution within days, not the months it would take to build something proprietary.

The platform itself delivers everything your B2B clients need: real-time visitor identification, behavioral intelligence, CRM integration, custom alerts, and AI-powered message generation. It’s the same proven technology that thousands of companies already rely on, just delivered under your brand.

The Business Case Is Straightforward

Let’s talk about what this means for your agency’s bottom line and competitive positioning.

1. New recurring revenue: Each client you onboard generates monthly recurring income. Unlike project-based work that ends, this revenue continues as long as the client uses the platform. For many agencies, adding even 10-15 clients creates a significant new revenue stream.
2. Improved client retention: When you’re delivering visitor intelligence directly, you’re providing measurably more value in the relationship. Clients can see exactly how website traffic converts to opportunities, and they’ll credit your agency for making that visibility possible.
3. Complete brand consistency: Everything your client experiences, from login screens to email notifications, reinforces your agency’s brand. You control the narrative and the relationship entirely.
4. Client ROI you can prove: Help clients monetize their website traffic by identifying prospects they didn’t even know were interested. For B2B companies with long sales cycles and high-value deals, even one additional qualified opportunity can justify the entire investment.
5. Competitive differentiation: Most agencies in your market can’t offer proprietary visitor intelligence tools. Those that can are either massive firms with dev teams or they’re sending clients to third-party platforms on commission. You’ll be one of the few offering a seamlessly branded solution.

Is It the Right Fit?

LeadLander’s white-label solution is built specifically for:

• Marketing agencies managing B2B clients: If your clients are selling to other businesses, they need to know which companies are researching them online. This solution becomes a natural extension of your existing services.
• SEO firms: Show clients exactly how organic and paid traffic performs by identifying which companies visit, what they view, and how they engage. Turn “traffic increased 40%” into “here are the 15 companies who spent time on your pricing page this week.”
• Digital consultancies: Expand your service portfolio without expanding your technical team. Offer enterprise-grade visitor intelligence under your own brand.
• Any agency with B2B clients who have websites: If your clients have websites generating traffic, they’re leaving opportunities on the table without visitor identification. You can help them capture that value. From web development to branding agencies, easily add a new revenue stream to your existing offerings.

See What’s Possible with LeadLander as your White-Label Partner

The agencies that move first on white-label visitor intelligence are creating real competitive advantages: generating new revenue streams, strengthening client relationships, and delivering capabilities that most competitors simply can’t match.

If you’re ready to learn more about how LeadLander’s white-label solution could work for your agency, let’s talk. We’ll walk you through exactly how the platform works, what your clients will see, and how quickly you can roll it out. If you’re ready to try the platform for yourself, sign up for a free 14-day trial for you or a client’s website.

We built this product specifically for agencies like yours. Let’s partner to expand your impact.