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As sales and marketing leaders, the insights you glean from web analytics are the backbone of your decision-making process — helping you tailor and optimize your strategies effectively. Enter Google Analytics 4 (GA4), the latest iteration of Google’s popular analytics […]
In the world of sales, follow-up emails aren’t just an afterthought; they’re essential tools for maintaining engagement, building relationships, and ultimately driving conversions. The art of crafting effective follow-up emails, though, can be challenging. It involves striking the right tone, […]
Every day, countless sales transactions happen throughout the world, each one driven by a complex web of decisions and motivations. But what exactly drives these buying behaviors? Understanding the psychology of selling—in other words, the psychology behind people’s buying decisions—could […]
What if you could mine your company’s collective network for relationship intelligence and connect those relationships to website visitor data to drive sales conversions? Now you can with LeadLander X KnowledgeNet.ai! We’re pleased to partner with this network collaboration solution […]
Sales intelligence is a crucial component of B2B sales success. But what exactly is it, and why is it so important for sales teams in the B2B space? At its core, sales intelligence involves the use of data analysis and […]
Artificial Intelligence (AI) is no longer just a buzzword; it’s quickly becoming a game-changer for businesses around the world. From streamlining processes to automating tasks and predicting customer behavior, AI offers innovative solutions that help business leaders and professionals be […]
LeadLander and Leadfeeder have both become known as effective website visitor tracking solutions, with many comparable features. But with Leadfeeder’s 2022 merger and newly announced rebrand to Dealfront, it’s no longer an apples-to-apples comparison. Let’s dive into everything you need […]
Artificial intelligence (AI) has been a big topic of discussion lately—and rightly so. It’s changed the game in numerous ways in the digital marketing and business landscape, helping both marketers and salespeople to better optimize their efforts and achieve better […]
It’s no secret that artificial intelligence (AI) has emerged as a game-changing force in the business world, particularly with the revolutionary impact of the uber-popular natural language model ChatGPT. AI technology is quickly revolutionizing the way companies operate and interact […]
Revenue marketing has emerged as an effective strategy for B2B companies looking to grow their bottom line in an increasingly competitive market. But what is revenue marketing? Simply put, it involves the process of aligning marketing and sales efforts to […]
