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Sales and marketing are perhaps a company’s most essential components. The teams generate sales leads, organize b2b marketing efforts, and provide businesses with a steady stream of new prospects to pursue. Maybe that’s why some Chief Marketing Officers have said […]
Updated December 29, 2021 Most sales teams use online data as a key part of their lead generation process. There’s a good reason for that: it’s effective. The average return on investment for a digital marketing campaign is 122%. So […]
Sales are everything to your company. But there’s no one-size-fits-all approach to the process. Some companies will favor the soft sell, others the hard, and solution selling will be the first choice of another group. Ultimately, there is no right […]
Digital marketing has become an essential component of virtually every modern company’s marketing strategy. 81% of businesses use social media marketing, 78% have a website, and 69% use email marketing. Companies are also reaching out to their customers digitally through […]
Updated February 22, 2022 Content marketing is a broad field. It includes everything from educational articles and blog posts to webinars, ebooks, and even email outreach. The most effective marketing campaigns utilize a blend of all of the most impactful […]
The average user spends just 15 seconds on each website they visit. So if your company wants to wow its web visitors, it needs to do so quickly. One of the most effective methods is to add JavaScript to your […]
Consumers across the globe care more about data privacy these days. According to a recent survey conducted by Cisco, 84% of respondents said they care about the privacy of their own data and the data of other members of society. […]
Digital marketing outreach can be a great way to make progress towards your company’s sales goals. Developing a strong digital presence is especially important when you consider that 78% of internet users conduct product research online. In the early days […]
Updated October 21, 2021 In our original article, we discussed the value of email marketing. But we also said that it’s often a better idea to build your own rather than buy an email list from other companies. Keep reading […]
It’s hard to overstate the importance of leads in the business world. They act as a sort of fuel that enables companies to keep growing. That’s why maintaining a high-quality leads pipeline is considered essential by most businesses. For example, consider […]
