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Analysts use all sorts of metrics to track the efficacy of their marketing campaigns. But some are more effective than others. For example, cost per lead is one measurement that your team should always be tracking. Whether you buy leads, […]
It’s hard to overstate the importance of creating a solid sales plan template for your web development business. It’s the best way to track your sales goals progress and to define the specific strategies that you will use to reach […]
There are lots of different ways for a company to turn a profit. Many do so by selling items for a percentage more than what they cost to produce. But other businesses don’t sell items at all. They make their […]
Updated September 24, 2021 Advertising agencies that convert a high percentage of their leads tend to have a much easier time hitting their business goals. But of course, this is something that’s typically easier said than done. Our initial article […]
Analysts play a big role in helping companies increase their stock prices. But it can sometimes be challenging for an analyst to continue expanding their customer base. That’s especially true if you’re already using the most common marketing strategies – […]
Lead generation is an essential component of any business. It’s especially important if you’re a freelance web designer who works on their own – after all, the more leads you generate, the more income you’ll earn. In that sense, learning […]
The current state of internet marketing relies heavily on a practice called cookie tracking. Cookies are little bits of information that are generated and stored whenever a user does something online. Marketing teams use various types of cookies to target […]
Sales and marketing are perhaps a company’s most essential components. The teams generate sales leads, organize b2b marketing efforts, and provide businesses with a steady stream of new prospects to pursue. Maybe that’s why some Chief Marketing Officers have said […]
Updated December 29, 2021 Most sales teams use online data as a key part of their lead generation process. There’s a good reason for that: it’s effective. The average return on investment for a digital marketing campaign is 122%. So […]
Sales are everything to your company. But there’s no one-size-fits-all approach to the process. Some companies will favor the soft sell, others the hard, and solution selling will be the first choice of another group. Ultimately, there is no right […]
