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Data plays an essential role in helping companies monitor set KPI’s and achieve long-term goals. It reveals what works well and which practices need improvement. One area where data can make a huge difference is in the business-to-business sales process. […]
The vast majority of B2B companies start small and grow gradually over time. As your company begins earning more customers and growing, it’s essential that you grow with it. This is a process called scaling. Scaling is essentially getting your […]
There are many different ways to measure the success of an ad agency. You might use sales revenue, customer engagement, or even customer satisfaction to determine whether your agency is succeeding. There are pros and cons to using each of […]
Analysts use all sorts of metrics to track the efficacy of their marketing campaigns. But some are more effective than others. For example, cost per lead is one measurement that your team should always be tracking. Whether you buy leads, […]
It’s hard to overstate the importance of creating a solid sales plan template for your web development business. It’s the best way to track your sales goals progress and to define the specific strategies that you will use to reach […]
There are lots of different ways for a company to turn a profit. Many do so by selling items for a percentage more than what they cost to produce. But other businesses don’t sell items at all. They make their […]
Updated September 24, 2021 Advertising agencies that convert a high percentage of their leads tend to have a much easier time hitting their business goals. But of course, this is something that’s typically easier said than done. Our initial article […]
Analysts play a big role in helping companies increase their stock prices. But it can sometimes be challenging for an analyst to continue expanding their customer base. That’s especially true if you’re already using the most common marketing strategies – […]
Lead generation is an essential component of any business. It’s especially important if you’re a freelance web designer who works on their own – after all, the more leads you generate, the more income you’ll earn. In that sense, learning […]
The current state of internet marketing relies heavily on a practice called cookie tracking. Cookies are little bits of information that are generated and stored whenever a user does something online. Marketing teams use various types of cookies to target […]
