Analysts play a big role in helping companies increase their stock prices. But it can sometimes be challenging for an analyst to continue expanding their customer base. That’s especially true if you’re already using the most common marketing strategies – even if you think you’re doing so well. If you’re already getting a lot out of common marketing tactics, then it might be time to cast a wider net and take a look at some unique solutions. Investing in these could help you reach more decision-makers and get more prospects into your sales life cycle. That’s why we’ve put together the following article. It contains eight tactics on how to find new clients – read on to see how the following techniques can help your company with its marketing goals.
How To Find New Clients As An Analyst: 8 Uncommon Strategies
Quora is still a relatively under-utilized resource for online marketing. There are more than 9 million people who log into the website each month. They search for answers to questions that are a bit more complex than what you find on other question-and-answer websites. This is a perfect userbase for your analysts to target.
Analysts can position themselves as thought leaders in a variety of categories that are relevant to the work they do. As they respond to questions, they’ll develop a reputation on the site. This can be leveraged into giving undiscovered prospects subtle pushes toward your sales life cycle.
For example, you could link to one of your company’s blog posts when you post on Quora and get prospects to sign up for your email list that way. Then you could use the information that you have about the client to make an impression on the organization’s decision-makers.
You almost definitely already have a LinkedIn page. But you may not be getting as much out of the website as you could be. LinkedIn groups are a fantastic way to meet decision-makers with client potential.
Try looking for a few industry groups or for ones where you know your target audience will be. Don’t be too pushy about your offerings as an analyst. Instead, add value to the conversation with informative posts – aim to create these posts at least twice a week.
The goal is to establish a presence in these groups and make yourself known to potential prospects. If you keep doing this, opportunities for conversions will present themselves to you.
If you’re not using them already, hashtags could be a great addition to your marketing efforts. They’re easy to use and can get the content you create in front of more people. The more people you show valuable content to, the more opportunities you have to earn business.
Start by identifying common hashtags that people in your target audience use, or create your own. Then begin adding those to each post you make. You can also take advantage of trending hashtags if you can find a way to align them with your business. Doing so could help you attract even more opportunities.
Going to industry conferences is a proven way to win new business. The practice isn’t as popular as it once was, but it’s still a fantastic way to meet new people who you might be able to get into your sales life cycle.
But you can’t just show up at a conference and expect to see a line of new clients waiting to pay you. Rather, it’s important to be proactive in order to make the most out of your time there. You can do this by choosing the right sessions, connecting with the speakers, going to social events, and putting away your smartphone.
Additionally, don’t hesitate to follow up with the people you met after the conference is over. It’s best to reach out to them within a week of returning from the event to keep the relationship warm.
Build referral relationships
Referrals are one of the best ways to win new clients for your business. In fact, leads that were procured through a referral have a 30% higher conversion rate than prospects identified through other methods. That’s why it’s a great idea to start investing in relationships that could lead to more referrals for your company.
The best way to do this is by building relationships with professionals who are in sectors that run parallel to your own. The idea is to meet people who might have the same target audience as you but without interfering with your sales life cycle. That way, when either of you meets a new prospect, you can recommend the other person without impacting your own business.
You can follow these strategies to start building stronger referral relationships:
- Have fun together
- Give them clients
- Help them out if you can (give them discounts, etc)
- Go to events together
Launch a new service
Another way to find new clients as an analyst is to increase the scope of your offerings. By doing so, you’ll appeal to a broader range of customers. You’ll also be able to provide your current clients with add-on services that could allow you to earn more from the relationship.
Of course, you can’t just launch a new service and expect it to succeed. It needs to be something you have expertise in. Make sure that you’re going to be providing value to your clients before trying this tactic. You don’t want to risk disappointing a client and losing their business.
Invest in a website traffic tracker
78% of internet users conduct product research online. Most of them will visit a company’s website before deciding whether or not to buy from them. Your prospects are doing the same. In fact, many of them might be visiting your website already. That makes your site a potentially huge source of new leads for your analysts.
But you won’t be able to maximize your web visitors without a website traffic tracker. These can provide lots of useful information about the people visiting your site. That includes which company they belong to, which geographic area they call home, and how they’re interacting with your website.
The information you get from a website traffic tracker could help you market to your prospects in more targeted ways. Consider using LeadLander if you’d like to add this capability to your site.
Learn from your competitors
This is a good tip for analysts who aren’t quite sure which marketing strategy to pursue. If that’s you, then consider studying your competitors to see what they’re doing. See if you can identify what’s working for them and what’s not. Then create your own version of that marketing outreach to start winning new clients.
Look for media exposure
Getting featured in a traditional big-brand media outlet can do wonders for your company. It will put your brand name in front of an incredible number of people, many of which will want to learn more about who you are and what you do.
Getting featured in a major publication can seem like a huge challenge. But there are actually strategies you can use to make it happen.
Begin by building a relationship with the publications you’d like to be featured in one day. Reach out to the editors (and try not to be overly promotional when you do so) and position yourself as an invaluable source. As you become more prominent in the editors’ minds, they may reach out to you when they have a question about a story that’s in your industry.
Another way to start gaining media exposure is to position yourself as a thought leader. Make a name for your brand through social media platforms like Quora and Twitter. As your following grows, media outlets will take notice and will be more likely to contact you for quotes and analysis when they need it.
LeadLander Can Help
There are lots of ways to start earning new clients as an analyst. But one of the first that you should try is investing in a website traffic tracker. Doing so will help you make the most of the prospects that are already visiting your website. Start with that before you branch out and begin looking for new clients elsewhere.
LeadLander makes it easy to track your website visitors. Our service will help you find new leads, validate interest from cold calls, and sync your inbound lead flow with your marketing campaigns. These tools are all put together in the LeadLander platform, which provides the data you want in a straightforward, easy-to-understand way.
But we don’t expect you to just take our word for it. Instead, we want you to experience the LeadLander difference for yourself. That’s why we’re offering a free 14-day trial of our service. Visit our website to sign up.