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The five-year failure rate of startups is close to 90%. That’s a sobering statistic that underscores exactly how challenging it is to make it with a new company. So what’s behind the failure rate? Many simply run out of funds […]
Many businesses have acquired a larger customer base and gained increased profits, all thanks to data analytics. Ineffective marketing strategies won’t only reduce your sales and your customer base but also cause you to lose around 26% of your marketing budget. […]
Consistently reaching your desired sales results is a challenge – arguably, THE challenge – and consistency is only achieved through the right strategies. But what you may not consider is how certain sales strategies can have a huge impact on […]
Every startup needs a steady flow of new clients to continue growing. That’s why your company’s marketing department is so important. If it can consistently drive leads to your sales staff, then you’re well on your way to growth and […]
Updated October 27, 2021 Without a marketing plan in place, you’ll likely find yourself flying blind while attempting to win new clients for your company. But with the right plan, you can optimize your processes to ensure your team uses […]
Updated May 23, 2022 Every company wants to improve its sales pipeline. Doing so will not only increase the number of leads that you generate but will help you convert those leads at a higher rate. In that sense, optimizing […]
Sales can be a rewarding career path, but new sales consultants often face a steep learning curve when they first enter the industry. Some of this is unavoidable. But there are steps you can take to speed up the learning […]
Discovery calls are a great way to learn more about new prospects and get them into your startup’s sales pipeline. But if you want to get the most out of these conversations, you need to know which sales discovery questions […]
Enterprise software companies are often regarded as the “holy grail” of the technology industry. Some of the biggest companies in the world fit into this bucket, including Microsoft, Oracle, Salesforce, and Adobe. It stands to reason, then, that if you […]
Updated May 12, 2022 Cold calling’s considered a key component of a company’s sales cadence. But the success rate of a cold call is just 1-3%. This stat can feel depressing. But the long and the short of it is […]
