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Updated September 2, 2021 Having a solid understanding of your company’s marketing funnel is important for achieving your sales goals. But it isn’t enough to just know what the funnel looks like. Having the right strategies in place that will […]
Updated April 4, 2021 This post was updated to include additional lead tools for sales tracking. In discussions about sales strategy, it’s usually lead generation and lead nurturing that takes most of the focus. But it’s important to note that […]
Updated May 23, 2022 Not all leads are created equal. When compared to cold leads, hot leads are much easier for your salespeople to close. So if marketing can churn out a pipeline of hot leads instead of cold ones, […]
Updated March 30, 2022 Establishing a strong online presence and fully understanding your website traffic is a no-brainer for any modern business. Your website is often the first touchpoint that customers have about your company. Your site — if it […]
Updated April 28, 2021 We’ve updated this article to include pointers on creative social media engagement for sales prospecting. Social media and e-commerce have exploded during the pandemic. Business Insider Intelligence forecasts that social media-driven commerce sales will rise by […]
Now that we are months into the Pandemic, the idea of toddlers running through sales meetings, accidentally muting yourself during calls, and languishing on the phone with your wireless provider no longer feel like worst-case scenarios – they might even […]
Updated July 13, 2022 With Google Analytics owning over 33% of the website analytics market, according to Datanyze, it can be easy to assume the visitor tracking software offered within the analytics platform is superior to that of its competitors. […]
Updated December 2, 2021 With roughly 98% of website visitors leaving unidentified, knowing how to leverage your website to convert anonymous website visitors into actionable sales leads is absolutely essential to driving sales and valuing marketing teams. So we’re walking you […]
Optimizing your onboarding process isn’t just about setting-and-forgetting. Knowing how your customers respond to your onboarding experience could actually be a crucial step in minimizing churn. The most common reasons that customers churn are either: They don’t understand your product. […]
Updated August 5, 2021 In this update, we’ll look at how you can leverage brand activations to better align your digital marketing with your in-person advertising in the post-pandemic world. When a product comes to mind, we can find it, […]
