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The average prospect watches 1.5 hours of online video content every day. Smart companies are beginning to take advantage of that through B2B video marketing. If you’re looking for new ways to attract high-quality warm leads, then it’s something you […]
B2B sales is a highly competitive industry. To do well, you need to understand the most effective sales techniques. You also have to take your theoretical B2B sales knowledge and leverage it to win real clients. If you need some […]
Updated October 26, 2021 Every business has the same goal: finding high-quality leads and converting them into paying customers at broad levels. But achieving this isn’t just about tracking down as many prospects as possible. Timing plays a huge role […]
Updated April 25, 2022 Depending on what you sell, it can be challenging to truly understand how you should be segmenting your offerings to appeal to as many customers as possible. So what is benefit segmentation really? The best way […]
The modern business landscape continues to be increasingly competitive. And as the competition for a finite group of customers heats up, it becomes more important than ever for companies to nail their B2B sales cycle if they truly want to […]
Lead generation is difficult enough on its own, but constantly ensuring your warm leads stay warm can be even more challenging. That’s why many marketing departments use tactics and tools to automate as many aspects of the process as possible. […]
The goal of many marketing departments is to generate as many leads as possible. However, quantity isn’t always superior to quality when it comes to warm leads. The average lead conversion rate is just 3.9%, which means your sales team […]
In the modern competitive business landscape, analytics tools are a must-use for any company that wants to stand out, earn more sales leads and convert those in the pipeline at a higher rate. One type of analytics that your company […]
Hosting a B2B sales webinar can be an excellent way to attract new inbound leads for your sales consultants to convert. But putting together a webinar that your target audience actually cares about can be a challenge. That’s why we’ve […]
Every modern business needs a social media strategy as part of its marketing plan. 420 billion people are on some sort of platform, so there are countless opportunities for your business to reach its audience. But to get the most […]
