Consistently generating leads is an essential part of succeeding in your business. But if you don’t have many leads in your pipeline, your company could quickly start to stagnate and even decline. That’s why being able to come up with leads is such a valuable skill set. Most how-to guides tell you where the leads could be instead of teaching you how to find them for yourself. This may work in the short term, but you need to consistently come up with new ideas to generate leads if you want to ensure you have a steady flow of new prospects.
So we’re highlighting 9 strategies you can implement to come up with more lead generation ideas.
Strategies for coming up with more ideas to generate leads
Make ideation a habit
Like most things in life, you get better at coming up with new ideas the more you practice. That’s why you should make it a habit.
Begin by committing to coming up with a set number of new ideas every day. You might put together a list of 10 ideas for lead generation every morning.
Don’t worry about the ideas being bad. The idea is to get your mind into the practice of coming up with creative solutions for lead generation. The more you do it, the more consistently you will come up with viable ideas.
Creative ideas tend to come to us when we’re not thinking about the problems we mean to solve. This is normal. It’s something that happened to everyone, from Isaac Newton to Albert Einstein.
That’s why you may want to give meditation a try if you’re interested in coming up with creative solutions to your lead generation problem.
Giving your mind time to unwind and explore could be just what you need to come up with new lead generation ideas. On top of that, there are numerous health benefits of meditation that you’ll get to enjoy too. Talk about a win-win.
Don’t give up on ideas you’re lukewarm about too soon
Many of us tend to give up on our thoughts before we’ve gotten the chance to fully develop them. This can be a mistake when you’re trying to develop creative solutions for lead gen.
Remember, you don’t have to decide whether an idea is worth pursuing right away. It’s often a good strategy to write your thoughts down somewhere and then come back to them later.
Embracing this practice will give your thoughts the time they need to mature. You never know, an idea you might not love initially could end up being the most effective way for you to generate new leads after you’ve spent some time fleshing it out.
Look at what other companies are doing
The competition can be one of the best sources of inspiration for new ideas. That’s why we recommend you analyze how other companies in your industry generate new leads as you try to do the same for your business.
It can also be effective to iterate on a competitor’s strategy. Follow them on social and see who, in turn, follows them. Or, get the scoop on a new angle or approach they took with a client – those Case Study pages can often be a helpful resource.
Give yourself breaks
This is similar to the point about meditation. It’s imperative to give your mind a break from time to time.
Your brain needs the opportunity to subconsciously process your thoughts, as that’s often when unexpected connections are made.
Set a timer for yourself so you remember to take time away from brainstorming sessions so these unexpected connections occur.
Think about your audience on different levels
You can address your target audience in a variety of ways. You can appeal to them as a whole, or you can make precisely targeted pitches to different niches within your broader audience.
This is worth remembering as you work on generating new ideas. Some of the ideas you have may not work for your audience as a whole, but they could be perfect for a subgroup of that audience.
The opposite can also be true. Play around with the parts of your audience you’re targeting with each new idea you have. Read up on customer segmentation and develop a strategy for how you’ll segment your leads.
Pay attention to trends
Keeping up-to-date with the latest trends in your industry can also help you come up with more ideas for generating leads. Trends reflect type new developments in your industry.
Newness and staying ahead of the industry curve excites people – it excites prospects. You can tap into that by building a new lead generation strategy around the hype for a new trend.
Put new twists on things you’ve already tried
Your ‘new’ ideas don’t always have to be 100% unique. By that we mean there’s nothing wrong with ‘returning to the well.’ Take a statement you’ve previously had and tweak it. Begin keeping a journal to detail all of the ideas you’ve used in the past and whether or not they worked for you. That way, you can go back and analyze the effectiveness of each of your strategies after enough time has passed. Then you can pick the ones you like best to try again with a new twist.
Pick up a book or two
Learning about new things is one of the best ways to get inspired. And one of the most effective ways to learn is by reading. You don’t necessarily have to go out and read a ton of lengthy books. Commit to reading more articles online or checking out more informative blog posts – make a point of consistently exposing your mind to new information.
Generate more leads with LeadLander
Coming up with innovative strategies to generate new leads might not come easily – and it certainly takes time. So it doesn’t hurt to use all the tools at your disposal. Utilizing a website visitor tracking tool can help you fully optimize your time and passively pick up on leads you might’ve missed – rewarding you with the bandwidth to plan your next quarter’s lead strategy.
LeadLander provides a wealth of information about who’s visiting your website, how they’re interacting with it, and whether or not they might be a prospect worth pursuing. You’re sure to find more leads to work with and get the data necessary to convert those leads at a higher rate.
So try a free 14-day trial of LeadLander today to see exactly how much you can benefit firsthand.