Close up of conference table with a laptop showing graphs and charts representing B2B lead generation trends for 2024

The Future of B2B Lead Generation: Trends to Watch in 2024

By: Todd Masson

How businesses generate leads continues to evolve at a breakneck pace in 2024. Staying ahead in B2B lead generation isn’t just about keeping up—it’s about predicting the next big wave before it even starts. For business leaders, mastering these emerging […]

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Two businesspeople stand over a desk looking at customer intent data insights

What Is Intent Data and Where Does it Come From?

By: Todd Masson

In a crowded market, understanding and leveraging intent data is like having a crystal ball for your business. Intent data can be a powerful tool that offers insights into potential customers’ interests and purchase intentions. But where does this valuable […]

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Laptop on desk with man's hands typing and screen showing a LinkedIn profile

LinkedIn SEO Optimization: 6 Steps to Drive Results

By: Todd Masson

For B2B sales teams, LinkedIn is a pivotal platform for prospecting, lead generation and nurturing. An instrumental part of these efforts is a strong LinkedIn company page. This page serves not just as a digital footprint, but as a dynamic […]

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