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What Is Acquisition Marketing? 7 Strategies For Growth

By: Alexandra Suarez

Only 25% of companies last for 15 years or longer. If you want your business to make it into this group, you’ll need a reliable way to attract new customers and continue growing. Most companies have a marketing plan designed […]

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A Guide To Video Tracking And Form Tracking For Lead Gen

By: Alexandra Suarez

Research indicates video marketers get 66% more qualified leads per year. And 50% of marketers say inbound marketing strategies like online forms account for most of their leads. These two digital marketing strategies are effective, but they’re only going to […]

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What Is A Web Tracker? A Guide To Tools And Services

By: Alexandra Suarez

Google uses web trackers on 86% of the top 50,000 websites. They do so because web trackers help companies understand their audience better, which helps it craft more targeted marketing materials. Here, we cover the ins and outs of web […]

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What Is Cross-Web Tracking?

By: Alexandra Suarez

83% of marketers currently use third-party cookies to inform their decision-making. This practice helps them understand the type of content a user cares about by using web tracking technology to see what they look at on other websites. This is […]

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What Is The Uniform Personal Data Protection Act?

By: Alexandra Suarez

Data privacy has never been more important: Nearly 80% of U.S. adults are concerned about how companies use their data. That’s led some to call for more stringent legislation regulating how businesses in the U.S. collect, store, and analyze consumer […]

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The Best Email Subject Line Test Tools For 2022

By: Alexandra Suarez

Updated August 17, 2022 There are multiple tactics you can use to work towards your sales goals for online marketing. But few strategies are as effective as a well-planned email marketing campaign. Email marketing has an impressive $36 ROI for […]

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Startup Sales Tips: How To Implement Tiered Pricing

By: Alexandra Suarez

In 2019, about 90% of all new startups failed. While the success rate of startups can is low, the fact is that most startups aren’t able to attract enough business to stay alive. Most companies understand the role that marketing […]

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