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The B2B landscape is constantly changing. As consumer preference changes and technologies advance, last year’s sales strategy may no longer work for you today. That’s why it’s important to keep your finger on the pulse of the latest trends in […]
A study from Barracuda found that bots account for 64% of all traffic on the internet. That’s bad news for all companies using website visitor tracking data to inform their sales strategy. It means that as much as 64% of […]
Google uses web trackers on 86% of the top 50,000 websites. They do so because web trackers help companies understand their audience better, which helps it craft more targeted marketing materials. Here, we cover the ins and outs of web […]
83% of marketers currently use third-party cookies to inform their decision-making. This practice helps them understand the type of content a user cares about by using web tracking technology to see what they look at on other websites. This is […]
Data privacy has never been more important: Nearly 80% of U.S. adults are concerned about how companies use their data. That’s led some to call for more stringent legislation regulating how businesses in the U.S. collect, store, and analyze consumer […]
Updated August 17, 2022 There are multiple tactics you can use to work towards your sales goals for online marketing. But few strategies are as effective as a well-planned email marketing campaign. Email marketing has an impressive $36 ROI for […]
In 2019, about 90% of all new startups failed. While the success rate of startups can is low, the fact is that most startups aren’t able to attract enough business to stay alive. Most companies understand the role that marketing […]
Updated May 19, 2022 Research from Ladders’s data science firm predicts that 25% of all professional jobs in North America will be remote by the end of 2022. That’s a sizeable percentage that experts believe will only continue increasing. Statistics […]
Hitting your lead goals is typically the first step in achieving your broader goals as a business. But to do that, you need to maintain a high sales lead volume level. Read on to learn the best strategies for lead […]
Revenue intelligence doesn’t get as much attention as it deserves in the modern marketing and sales industries. It’s a practice that a company can use to create a more effective sales strategy by targeting sales prospects in more meaningful ways. […]
