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Updated September 10, 2021

Picking the right website visitor tracking software can help your company ensure it’s getting as much out of its web data as possible. The options we provided on our initial list are some of the best the industry has to offer.

But they aren’t the only viable options you have if you’re looking to pick up a new visitor tracking software. Let’s get into it.

As a web developer, you need to keep earning new clients in order to keep your business thriving. That said, it can be incredibly tough to identify new leads, let alone convert them into paying customers.

That’s why utilizing visitor tracking software could make it much easier for you to identify your most valuable prospects and pursue them with a targeted sales process.

Read on to delve into visitor tracking software, how to use it to increase your number of inbound leads, and which software we think is worth trying in 2021.

The Deal With Website Visitor Tracking Software

Website visitor tracking software is a tool that a website operator can use to learn who’s visiting their website, what’s bringing them there, and how they’re interacting with the site while on it.

This can be incredibly valuable information for web developers. It can help you discover new leads that you might not have identified yet. You can then begin working that lead through your sales cycle much faster than what would be possible with tracking software.

Website visitor tracking software can also help you optimize your website. You can use it to identify which pages on your website are performing best and which aren’t meeting your expectations. With this data on hand, it becomes very easy to make changes where they’re needed to improve the overall performance of your site.

Website tracking software is also very easy for web developers to use. You won’t have to spend a ton of time integrating it into your website or reading through complex data.

Instead, all you need is to launch the platform and browse through the data that’s capturing it for you. Platforms like LeadLander will also offer you some powerful tools that you can use to search through the data and optimize it for your needs.

Getting an understanding of the best visitor tracking software can improve your business prospects.

How does tracking software help with inbound leads?

When you use web visitor tracking software it’s easier to stay on top of your inbound leads. This is a process that’s called lead tracking and it’s a very important part of turning your inbound leads into paying customers.

Tracking software identifies your leads and constantly updates how they’re interacting with your website and your brand. You can use this information to perform targeted sales outreach that speaks to the prospect in a completely personalized way.

Let’s try an example to see how all of this fits together: 

Imagine there’s a brand new company that’s looking for someone to design its first website. As part of that search, the entrepreneur behind the company stumbles on your website. They spend some time looking around and then go elsewhere.

If you weren’t using any traffic software, you might not even know that this happened. But with tracking software, you’ll be able to see who that person was and what they did while on your website.

You can then use that information to reach out to them with targeted sales outreach and marketing efforts based on the content they viewed while visiting your website. 

You won’t have to do any of the hard research on your own. Just open up your tracking software dashboard and let it give you all of the information that you need to turn this hypothetical client into a paying customer.

What Else Is There To Know About Website Visitor Tracking Software?

If you’re new to this space, it can be tough to figure out exactly what you should be looking for in a website traffic tracking tool. And if you don’t know what to look for, you significantly decrease your chances of picking the correct software for your needs.

One of the most important things to verify is that the tracking software you’re considering provides you with everything you need to use your web traffic to its full potential. To that end, every respectable tracking software should provide you with the following, at a minimum:

  • Visitors’ locations, demographics, and company information
  • Click rates and user flow
  • Bounce rates
  • Source of web traffic
  • Overall page traffic

Another component that you’ll want to look at is how the website tracking tool packages that information for you. This data is super complex and difficult to make sense of without a tool that will simplify it for you.

So you may want to spend some time thinking about the quality of the platform that each software offers you in addition to the strength of its tools. The very best website tracking tools are as easy to use as they are powerful.

Finally, customer service isn’t something you might look for when selecting a software tool that will do its job for you automatically – but trust us, you’ll want that in check.

You need to be sure that you have someone to speak to if – or when – things go awry. Ideally, you should look for companies that offer a dedicated account manager you can build a relationship with and contact whenever you need something. Some companies even offer quarterly check-ins free of charge.

The Best Visitor Tracking Software Of 2021 For Web Developers


LeadLander’s platform was designed to boost your inbound and outbound sales efforts as well as your marketing efforts.

To that end, Leadlander will help you do the following:

  • Discover new leads you haven’t even identified yet
  • Discover which parts of your websites are performing best
  • Improve the accuracy of your targeted sales pipeline
  • Gain access to a dynamic click path history for every visitor
  • Receive real-time alerts when new and returning prospects visit your website

These features are just some of what Leadlander can do for your team. That’s why it could be the best tool for web developers in 2021.

But you don’t have to take our word for it. You can sign up for a free 14-day trial today without having to input your credit information.

Crazy Egg

Crazy Egg is a great tool to use when your priority is figuring out what people are doing on your website. The tool includes five different ways to analyze the performance of your site. Here’s an overview:

  • Heatmaps show you where your visitors are clicking the most on each of your web pages
  • Scrollmaps show you how far down each page your website visitors scroll on average
  • Confetti Reports give you a closer look at click data and offer insights into up to 22 different visitor characteristics
  • Overlay Reports expand upon Confetti Reports by letting you analyze user behavior across each clickable element on each of your web pages
  • List Reports make all of the data described above available to you in an easy-to-read numerical format


Albacross is a website visitor tracking software that was designed to suit the needs of small and medium companies. It’s similar to many of the tools listed above in that it can help web developers with the following tasks:

  • Lead generation
  • Website personalization
  • Account-based marketing

The tools and interface that Albacross uses were designed to help website operators target small and medium companies specifically. So this option will be best for developers who are looking to establish themselves within that niche.


Clearbit stands out with its impressive real-time updates, which offer a ton of depth. For example, Clearbit will automatically update the following information once you’ve started tracking a potential lead:

  • Job changes
  • Raises
  • Used technologies
  • Location
  • Industry classification
  • Seniority in the workplace

Having all of this information on hand is crucial when you’re ready to pitch to a new prospect. By giving you all of this data and updating it automatically, Clearbit can save you a ton of time that you would have had to have spent researching your prospects without the tool.

VWO Insights

VWO Insights is a tool geared around helping you get more online leads. It does this by helping you understand the behavior of people visiting your site in more in-depth ways. 

For example, you can use VWO Insights to:

  • Improve your conversion funnel
  • Access heatmaps
  • Utilize on-page surveys
  • Improve your UI and UX

Combined, these features can help a web developer nail down which parts of their site are working and which require improvements. VWO Insights plans start at $169 per month.


Kissmetrics is a tool that combines visitor tracking software with several additional tools. With Kissmetrics, you get help with behavioral analytics, segmentation, and email campaign automation – all in a single platform.

This can help you keep everything integrated and streamlined. Instead of comparing data across multiple platforms, you can quickly look at everything you have in one place. This could help you develop better insights into your target audience, helping you convert your leads at a higher rate.


Mixpanel is another tool you can use to get more information about who’s visiting your website and why. It includes loads of integrated features that make it easier to understand the information you get.

Mixpanel provides easy-to-read reports at set intervals. These give an unmistakable look at how people are interacting with your website. It will even tell you where leads tend to drop out of the buying process most. 

With information like this, it becomes much easier for you to optimize your website for lead generation.

Use visitor tracking software to have all of the information you need at your fingertips.

Get Started With LeadLander Today

There are many website visitor tracking tools that will help you establish yourself as a web developer within a particular niche. However, few offer the same range of powerful generalized services that LeadLander provides.

With our platform, you’ll be able to quickly identify your most valuable leads and we’ll provide you with everything that you need to know about them to close the deal. 

Our platform is incredibly easy to use and removes all unnecessary ISP data to make it super easy for you to identify the most important information. LeadLander also provides world-class customer support, including a dedicated account manager and quarterly check-ins.

We think LeadLander is great. But what we really care about is your opinion. That’s why we’re currently offering a free 14-day trial so that you can give LeadLander a chance without assuming any risk.


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