Hitting your lead goals is typically the first step in achieving your broader goals as a business. But to do that, you need to maintain a high sales lead volume level.
Read on to learn the best strategies for lead management and sales lead generation so you can hit—and even surpass—your sales volume goals.
The value of volume
Improving your sales lead volume should help your company increase revenue and hit its sales goals. The reasoning behind that is pretty simple: if you can get more leads, then you can keep the same conversion rate and still bring in more money.
Generating more sales leads can also give you a better understanding of improving your marketing and sales tactics by giving you a larger data set to work with. It becomes easier to segment them, perform A/B testing, and analyze which marketing and sales strategies work best when you attract more leads.
You have more freedom to try out new things and look for creative solutions with more volume. This can, ultimately, help your company become more effective at marketing and sales.
10 ways to improve your sales lead volume
Embrace lead management automation
AI marketing tools have come a long way in recent years. Companies that use them enjoy a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Your company could enjoy the same benefits by embracing lead management automation tools.
These tools essentially handle a lot of the unskilled administrative work your team would typically do themselves, enabling your marketing and sales employees to focus on the areas where they can add value.
Marketing AI can also teach you things about your sales lead generation practices that you might not have known otherwise. Having access to these in-depth insights could help you generate a lot more volume and hit your sales goals.
Target more channels
Your target audience doesn’t just exist on one marketing channel. They’re accessible through a wide variety of channels, including email and social media, among others.
Don’t focus too heavily on any single channel if you want to hit your sales lead volume goals. Otherwise, you’re going to place an artificial limit on your company’s reach.
Instead, ensure that you’re active with lead generation strategies on every channel that a significant portion of your audience frequents. This can include:
- Twitter, Instagram, and Facebook
- Google search
- Your website
- Youtube
- Podcast platforms
Focus on audience segmentation
Audience segmentation is another strategy that can help you produce more sales leads. It involves splitting your overall target audience into specific groups based on shared characteristics like demographic information and behavior, if you’re unfamiliar.
Using audience segmentation makes a company 60% more likely to understand a customer’s challenges and 130% more likely to know their intentions. Once you nail those things, it becomes much easier to create targeted marketing strategies that boost your lead generation volume.
Check out this article to learn more about the best strategies for audience segmentation.
Improve your website
A well-designed website acts as a lead-generating magnet. So if you’re not getting a ton of sales leads through yours, then it’s possible you need to update or redesign it.
Data shows 88% of users are less likely to return to a website with a poor user experience. So make sure your site is easy to navigate.
Here are some additional website pointers:
- Create targeted landing pages instead of using generic catch-all pages
- Add a live chatbot to your homepage
- Use website visitor tracking software to track pages that need improvement
Optimize your CTA’s
You need to have compelling calls to action if you want people to go from showing a baseline interest in your company to becoming a bonafide sales lead. Here are some ideas you can use to create more powerful CTAs:
- Build custom CTAs that match your custom landing pages
- Keep it short and sweet
- Highlight your value propositions with numbers
- Create urgency
- Use contrasting colors and eye-catching imagery
Produce high-quality content
It’s easier said than done, but delivering high-quality content can be vital to improving your sales lead volume. This type of content can include:
- Blog posts
- Webinars
- Videos
- Infographics
- Results from studies you’ve conducted
When you produce content that delivers value to your target audience, they’ll find it. This should increase the amount of traffic your company’s website gets. You can then use that increase in traffic to generate more sales leads.
Personalize your emails
Research shows that personalized emails deliver six times higher transaction rates than non-personalized ones. That’s because people naturally gravitate toward content that feels specially curated for them based on their needs and goals.
Improve your sales lead volume by focusing more on personalization in your email marketing campaigns. You can do that by personalizing both the content of the emails and their subject lines.
To do that, you’re going to need a good understanding of who your sales leads are and what they care about. Audience segmentation can help with that. It’ll give you a better understanding of what you need to do to engage different leads with your emails.
Don’t neglect offline advertising
Although so much of what marketers do nowadays is digital, it doesn’t mean offline advertising opportunities should be neglected entirely. Pursuing these angles could help your company reach an audience your competition isn’t even aware of.
Here are some of the top strategies for offline marketing in 2022 and beyond:
- Print ads in unexpected places
- IRL pop-up events and strategic partnerships
- Holiday cards and gifts
- Association and trade show placements
Embrace new opportunities
Most mid-to-large-sized companies already have a pretty good net cast over the common digital marketing channels. At a certain point, you’re going to reach a limit on how much you can get out of these traditional digital marketing channels.
One of the most effective ways to innovate your digital marketing is to get your brand on new channels (at least where they make sense), like TikTok or Clubhouse.
Analyze and adapt
Embracing all of the strategies covered on this list can help you generate more sales leads. But it’s extremely unlikely that your implementation of these methods will be optimal from day one.
That’s why it’s also important to track your performance across different marketing strategies by collecting and analyzing data. Then you can update your plan based on what the data tells you over time.
Is sales lead volume or quality more important?
As you consider all of this, you may also be wondering whether it makes more sense for you to focus on sales lead volume or sales lead quality. In other words, is it better to have more leads? Or fewer higher-quality ones?
The answer depends on your company and its goals. Focusing on both producing higher leads and higher-quality ones is ideal. But that’s not always realistic.
Focusing on lead volume could make more sense if your company doesn’t have the budget to perform in-depth marketing analytics to identify the best opportunities. It could also be a fit if your business sells products with a vast audience.
Focusing on quality can be a better idea if you already have an excellent process for identifying high-value opportunities. You may also want to use it if your audience is more niche.
LeadLander can help you improve your sales lead volume
Your website is a potent tool for enhancing sales lead volume. It collects a ton of data that can tell you who your audience is, how they’re getting to your website, and what their engagement is like. But you need the right tool in place to make the most out of that information.
That’s why you should check out LeadLander. Our website visitor tracking software makes it incredibly easy to make the most out of your web traffic. It could be just what you need to boost your sales lead volume.
But we don’t just expect you to take our word for that. Instead, we’re offering a risk-free 14-day trial, so you can experience the value directly.
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