To excel in the B2B space today, advanced tools are essential — and generative AI is at the top of the list. With more platforms incorporating gen AI capabilities into their software, the applications tend to be easy to use […]
Social media platforms have become an invaluable source of insights for B2B sales and marketing teams. By monitoring the wealth of social media engagement metrics available on the social platforms where your company is active, you can uncover new opportunities, […]
How many channels does your company depend on for sales? Chances are, you’re already selling across at least 2-3 different channels, but what’s critical is consistency in your sales approach. A multi-channel sales program can help with this. Multi-Channel Sales […]
Regardless of your sector, scaling a B2B business comes with its fair share of challenges. From nurturing leads to closing deals, the process can be time-consuming and resource-intensive. That’s where B2B sales automation comes in. Automation offers a way to […]
B2B sales objections are a natural part of the game as a sales rep. Whether you’re selling to a manufacturing giant or a fast-growing SaaS startup, you’re bound to hear phrases like “It’s not in our budget” or “We’re happy […]
If you’re anything like us, you’re always on the lookout for the next B2B sales tool that will make your job easier and more efficient. Artificial intelligence (AI) has been around for a bit now, and we’ve touched on its […]
If you’re a B2B sales leader looking to maximize your team’s potential, LeadLander’s website visitor tracking mobile app is worth a look. Whether you’re striving to connect with prospects faster, tailor your pitches, or improve collaboration with your team, LeadLander’s […]
Economic downturns are a test of resilience for any business, but they’re especially challenging for B2B sales teams. When budgets are slashed, decision-makers grow cautious, and competition intensifies. In these challenging moments, the usual sales playbook simply won’t cut it. […]
Any sales rep worth their salt knows first-hand just how critical it is to connect with leads quickly in order to close a sale. Some statistics show that as much as 38% to 52% of sales go to a lead’s […]
Account-based marketing (ABM) has proven to be a game-changer for B2B organizations, offering a strategic method for targeting and engaging high-value accounts. For sales and marketing leaders, building a high-performing ABM program offers many benefits, including more efficient resource allocation, […]
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